Job Description
Job Title: Channel Development Manager - Rural
Company Name: Britannia Industries Ltd
Location: Bangalore
Reporting to: National Sales Development Head
Job Description: The ideal candidate will be responsible for strategizing and implementing Rural
Distribution agendas Pan India and drive Rural Key result Areas(KRAs).We are looking for a proactive
and results-oriented FMCG Rural Channel Development Manager to drive the expansion and
optimization of distribution channels in rural markets.
Responsibilities
Identify and prioritize target rural markets and segments for channel development.
Develop and implement channel development strategies and action plans to expand market
coverage and penetration in rural areas.
Identify the opportunities to expand distributors, wholesalers, and retailers in rural markets.
Monitor and analyse channel performance, market trends, and competitor activities in rural
markets.
Work closely with sales, marketing, and regional teams to ensure effective coordination and
execution of channel development initiatives.
Implement Channel led programs to enhance product visibility and availability in rural stores
and outlets.
Provide regular reports and updates on channel development activities, market conditions,
and competitor insights to senior management.
Address rural market inquiries, issues, and concerns from the sales team in a timely and
satisfactory manner.
Requirements
Bachelor's degree in Business Administration or Marketing
Proven experience in channel development, preferably in the FMCG industry and rural
markets.
Strong understanding of rural market dynamics, distribution channels, and consumer
behaviour.
Excellent Analytical, Cross functional and sales development skills
Ability to work independently and as part of a team in a fast-paced environment.
Proficiency in Microsoft Office suite and CRM software.
