Manager - Campaign Management

About Medanta:

Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare through multiple multi-speciality hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We have a dedicated function for Clinical Research and manage other healthcare service delivery lines which are Retail Pharmacy, Retail Laboratory and Care at Home. We further plan to scale up and expand in few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.

Job Location - Gurgaon

Work Days - 6 days week from office

Job Description -

Core requirement:

• Strong experience in Campaign Management / CRM / Lifecycle Marketing
• Campaign Analytics should be the primary strength — campaign performance, customer segmentation, conversion, engagement, ROI, retention, LTV, etc.
• Around 30% campaign execution, with the larger role being strategy, analytics, optimization and stakeholder management
• Experience in designing and optimizing retention, engagement, upsell/cross-sell and lifecycle campaigns
• Strong understanding of WhatsApp, SMS, Email, Push/Web Push and preferably other CRM channels
• Understanding of basic content marketing — content themes, formats, communication journeys and campaign creatives
• Strong stakeholder management, especially ability to work with senior stakeholders and multiple cross-functional teams
• In this role, ability to engage with Doctors/clinical stakeholders, take their inputs, get content approved and align them to campaign objectives will be important
• Strategic mindset with ability to translate data/analytics into campaign recommendations and business actions
• Strong analytical and number-crunching skills
• Exposure to CRM/engagement platforms such as CleverTap, MoEngage, WebEngage, Netcore or similar is desirable. The JD specifically mentions these tools.

Requirements:

• Minimum work experience of 7 to 10 years in Campaign Management / Marketing, preference from Healthcare.
• Industry: Any industry; preference for consumer-facing businesses such as Healthcare, BFSI, E-commerce, Retail, Consumer Tech, Telecom, FMCG, Travel, etc.
• Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
• Should have prior experience in managing all channels of CRM including Whatsapp, SMS, email, push/web notifications, direct mail, in-app and on-site.
• Must have experience of working on Engagement tool, Web Engage, Mo Engage, Clever tap, Netcore etc.
• Strong analytical and number crunching skills.
• Strong communication skills.