Designation: Manager Business Growth & Development
Location: Gurgaon, India
Position Description:
The ManagerBusiness Growth & Development will be responsible for building, scaling, and sustaining MediaSmart's business in the North India region, with a strong focus on Gurgaon based agencies, trading desks, and large brand advertisers.
The role requires a seasoned brand and programmatic sales professional with an entrepreneurial mindset to replicate MediaSmart's global success in the Indian market by driving direct brand partnerships, agency relationships, and thought leadership across the branding ecosystem.
Primary Responsibilities:
Business Development & Revenue Growth
- Own and grow MediaSmart's programmatic and proximity-led advertising business in the assigned region.
- Build and manage a strong sales pipeline across large agency, trading desk, and direct brand IO engagements.
- Drive quarterly and annual revenue targets for the region.
- Instil a culture of collaboration and accountability.
- Activate and grow new advertiser accounts, while expanding existing relationships.
- Enable and support the direct sales team to accelerate programmatic revenue growth.
Agency, Brand & Ecosystem Engagement
- Engage at senior leadership levels with top advertisers and agency stakeholders to create and execute joint business plans.
- Build and maintain strong relationships with media agencies, trading desks, DSP/DMP partners, and advertisers.
- Establish MediaSmart as a thought leader within the branding and programmatic ecosystem.
- Represent MediaSmart at industry forums, conferences, and networking events to identify trends and growth opportunities.
Product & Platform Leadership
- Lead sales for Affle's MediaSmart programmatic platform, including Proximity, CTV, RTB, and mDMP solutions.
- Work closely with internal teams to optimize programmatic platforms for maximum revenue and performance.
- Conduct regular evaluations of RTB programs, identify new monetization opportunities, and recommend enhancements (new technologies, optimization strategies, inventory audits, etc.).
Cross-Functional Collaboration & Reporting
- Collaborate with Global Client Services, Supply, Product, and Marketing teams to ensure success for onboarded clients.
- Drive a culture of collaboration, accountability, and ownership.
- Deliver periodic reporting and performance analysis of programmatic and sales initiatives.
- Support multi-stakeholder deals involving global and regional coordination.
Required Skills:
- 35 years of relevant experience in brand sales, programmatic sales, or business development.
- Prior experience working with:
- Big 5 media agency groups (agency desk / trading desk roles), OR
- Platform sales within DSP / DMP / AdTech / MarTech companies.
- Strong understanding of the mobile advertising, programmatic, and RTB ecosystem.
- Good working knowledge of sell-side platforms (SSPs) and supply-side dynamics.
- Familiarity with CTV, proximity marketing, data platforms, and performance metrics.
- Excellent relationship-building skills across agency, advertiser, and platform ecosystems.
- Highly hands-on, self-driven, and goal-oriented, with the ability to work independently.
- Strong communication, presentation, and negotiation skills.
- Service-oriented mindset with a strong sense of ownership and accountability.
Work Environment Details:
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.
For more details: www.affle.com
About BU:
Mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message.
