Manager Business Development and Sales (National & International)

Company Description

Srishti Resins, founded in 2014, is a chemical manufacturing company specializing in Water-Based Polyurethane Dispersions (PUDs) designed for performance, safety, and sustainability. With over a decade of expertise, Srishti Resins provides customized chemistries for diverse industries, catering to both hard substrates such as wood, metal, and automotive, as well as soft substrates like textiles and film. As an ISO 9001:2015 certified company, Srishti Resins follows global industry standards to deliver high-performance, eco-friendly solutions. Our mission is to drive innovation by developing smarter and environmentally conscious chemistries for a wide range of applications worldwide.

Role Overview

The Manager / Senior Manager Business Development will spearhead growth for Srishti Resins across India and global markets. The role demands a strong B2B sales background in the specialty chemical or water-based urethane ecosystem, with the ability to engage CXO-level stakeholders and build long-term strategic partnerships.

This is a high-impact role requiring a top-down selling approach, strong techno-commercial understanding, and the ability to position Srishti Resins solutions as a superior value-add to customers.

Key Responsibilities

1. Business Growth & Market Development

• Develop and execute strategic business development and sales plans for water-based urethane products across India and international regions.
• Identify new markets, emerging segments, and high-potential customers to accelerate growth.
• Build and manage a robust sales pipeline with clear conversion strategies.

2. Strategic Relationship Management

• Build strong relationships with CXOs, Founders, Directors, and functional leaders across customer organizations.
• Promote technology-driven solutions and communicate product value in alignment with customer objectives.
• Position Srishti Resins as a trusted technical and commercial partner.

3. Segment Focus & Application Development

Drive business development across priority applications including:

1. Architectural paints
2. Wood coatings
3. BOPP/PET film & paper coatings
4. Leather coatings
5. Industrial & specialty chemical applications

Collaborate with technical teams to deliver product trials, demonstrations, formulations, and application support.

4. Market Intelligence & Reporting

• Prepare detailed market analysis, competitive benchmarking, and business forecasts.
• Monitor regulatory and industry trends to identify opportunities for innovation.
• Present periodic performance updates to management.

5. Customer Satisfaction & Retention

• Ensure exceptional customer experience through proactive communication and service.
• Resolve customer challenges with a solution-oriented approach.
• Strengthen long-term partnerships enabling repeat and sustainable business.

Qualifications & Experience

• Bachelor's or Master's degree in Chemistry, Chemical Engineering, Polymers, Marketing, or Business Administration.
• 710+ years of B2B sales/business development experience in polymers, coatings, adhesives, or water-based systems.
• Strong knowledge of specialty chemical markets and application technologies.
• Proven experience engaging with senior-level stakeholders and closing high-value B2B deals.
• Exposure to both Indian and international markets is a strong advantage.
• Excellent communication, negotiation, and presentation skills.

Key Skills & Competencies

• Strategic sales planning & execution
• Techno-commercial acumen
• B2B & solution-based selling
• Market expansion and customer acquisition
• Strong analytical and problem-solving skills
• Leadership-level relationship building
• High ownership mindset and ability to work independently

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