Manager - Business Analytics

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Job Description

Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates

for the Ecommerce vertical of the business.

• Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
• Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
• Assess current practices and enhance to improve efficiency
• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
• Measure ROI of online marketing campaigns
• Monitor budget distribution and performance of ad campaigns
• Establish new data gathering and analysis techniques within the organization
• Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points