About the Brand:
EDGE is a global private travel and lifestyle club offering designed for travellers who value their time, see travel as an investment and value service above all else.
About the role:
The Manager - Brand Partnerships & Community Engagement is responsible for building a thriving, high-value community by driving member engagement, curating meaningful experiences, and fostering strong, lasting relationships. The role focuses on creating a premium member journey through thoughtful interactions, strategic collaborations, and community-led initiatives.
Key Responsibilities
1) Offline Activations & Member Engagement
- Plan and execute a structured activation calendar across cities and member segments
- Curate and deliver exclusive offline experiences (private events, luxury showcases, curated dinners, member meetups)
- Manage events end-to-end: planning, vendors, budgets, guest experience, and execution
- Drive member engagement across curated always-on touchpoints such as birthdays, anniversaries, priority access, and exclusive member previews to drive long-term loyalty.
2) Brand Alliances & Strategic Partnerships
- Identify and onboard high-value luxury partners across travel, hospitality, lifestyle, and retail
- Manage partnerships end-to-end: negotiation, execution, and value delivery
- Co-create co-branded experiences and campaigns to elevate member value and brand perception
3) Campaigns & Experiential Marketing
- Conceptualize and execute experiential campaigns with tourism boards and destination partners
- Develop structured proposals outlining concept, audience, deliverables, and measurable outcomes
Job Responsibility:
- Plan and execute exclusive offline experiences – curated events, luxury showcases, member meetups
- Manage end-to-end event execution including guest experience and VIP handling
- Drive member engagement & retention through personalized programs and ongoing touchpoints
- Build and manage strategic partnerships across travel, hospitality, lifestyle, and luxury brands
- Co-create partner-led activations and campaigns to enhance member value
- Conceptualise and execute experiential marketing campaigns with tourism boards and destination partners
Ideal Candidate Profile
- 5–7 years in community building, events, partnerships, or experiential marketing (preferably in luxury/lifestyle/hospitality)
- Ability to build, nurture, and retain high-value member communities
- Strong experience in planning and executing premium/offline experiences with attention to detail
- Excellent interpersonal skills; comfortable engaging with HNIs, partners, and cross-functional teams
- Ability to identify, onboard, and manage strategic brand alliances
- Strong verbal and written skills with a polished and professional presence
- Highly organized with the ability to manage multiple projects end-to-end
- Understanding of engagement metrics, member retention, and value creation
- Confident, proactive, adaptable, and strong networking/hosting ability
- Passion for luxury, travel, lifestyle, and curated experiences
Note: If you feel that you'll fit for this role, please send your CV along with the below details to [Confidential Information]
- Current Organisation -
- Current CTC -
- Expected CTC -
- Serving notice period - Yes/ No (If yes mention your LWD) -
- Duration of the notice period -
- Are you willing to commute to the office location - Yes/ No -
