Manager Brand Marketing (Retail)

Job Summary

We are looking for an experienced Brand Marketing Manager to lead brand-building initiatives, retail marketing campaigns, and customer engagement activities. The candidate will be responsible for strengthening brand visibility, driving footfall, and supporting business growth across retail channels.

Key Responsibilities

• Develop and execute brand marketing strategies aligned with business objectives.
• Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.
• Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.
• Coordinate with retail operations, sales, creative agencies, and external partners.
• Manage marketing budgets, campaign timelines, and vendor relationships.
• Oversee digital marketing, social media, and local marketing activities to support retail growth.
• Monitor campaign performance, customer insights, and market trends to improve effectiveness.
• Maintain brand consistency across stores, promotional materials, and marketing communications.
  
  

Required Skills

• 5–8 years of experience in brand marketing, preferably in the retail industry.
• Strong knowledge of retail marketing, brand positioning, and campaign management.
• Experience in budget management, customer engagement, and marketing analytics.
• Excellent communication, stakeholder management, and project coordination skills.
  
  

Skills: marketing,retail,brand marketing