Job Description
Company: CallHippo
Department: Marketing
Location: Ahmedabad
Employment Type: Full-Time
Designation: Manager - Brand Communication & Influencer Marketing
About CallHippo
CallHippo is a futuristic virtual phone system that revolutionises communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
About The Role
We are looking for a sharp, creative, and execution-focused
Manager/Senior Manager - Brand, Content & Communication to own the entire communication and content engine at CallHippo.
This is not a siloed role. You will be the
custodian of every word that goes out — from a sales outreach message to a LinkedIn post, from an HR communication to a press release. You will ensure that CallHippo speaks with one consistent, compelling voice across every channel, every audience, and every format.
You have a strong background in influencer marketing, understand the creator economy from the inside, have a personal brand of your own, and can build one for others. You are equally at home writing a thought leadership article, briefing an influencer, planning a social media moment, or designing an email nurture flow.
Key Responsibilities- Social Media
- Own and manage the social media content calendar across all platforms.
- Drive content strategy and execution for YouTube and Instagram — reels, shorts, video series, and visual storytelling.
- Execute moment marketing — tap into trending topics, news, and cultural moments to drive brand relevance in real time.
- Build and manage CallHippo's presence on Reddit — community participation, AMAs, product discussions, and organic brand building.
- Maintain a consistent brand tone and visual identity across all social platforms.
- Influencer Marketing
- Build and own CallHippo's influencer marketing strategy end-to-end.
- Identify and manage relationships with micro, macro, and niche influencers in the SaaS, sales, productivity, and startup ecosystems.
- Design and execute influencer campaigns tied to product launches, awareness, and community growth.
- Negotiate partnerships, manage deliverables, and track campaign ROI — reach, engagement, sentiment, and conversions.
- Explore and pilot AI Influencer Marketing— including the development of CallHippo's own AI-powered influencer persona (Hippo animation + AI/human hybrid personality) as a brand mascot and content vehicle.
- Content & Blogs
- Lead a content program that serves multiple goals — SEO, thought leadership, sales enablement, and brand authority.
- Content types to own:
- Thought Leadership Articles — positioning CallHippo and its leaders as industry voices
- SEO Blogs — keyword-driven, traffic-focused content
- Problem Statement Articles — addressing ICP pain points with educational content
- Feature-Driven Articles — product-focused content that drives awareness and adoption
- Partner Content — co-authored or co-branded content with ecosystem partners
- Work with SEO, product, and sales teams to ensure content is aligned with pipeline and ranking goals.
- Publications & High-Impact Content
- Own the production of premium, high-credibility content assets:
- Research Reports — original data-driven reports for brand authority and PR
- Press Releases — for product launches, milestones, partnerships, and funding
- Whitepapers — in-depth content for demand generation and enterprise positioning
- Sponsored Articles — paid editorial placements in relevant publications
- Video Conten — scripting, briefing, and coordinating video production
- Webinars — end-to-end planning, promotion, and execution of webinar programs
- Email Marketing
- Own and manage all outbound email communication in collaboration with relevant teams:
- Support Emails — ensuring brand-consistent, empathetic customer communication
- Nurture Sequences — multi-touch drip campaigns for leads at different funnel stages
- Newsletters — regular value-driven newsletters for customers and prospects
- Occasional/Transactional Emails — product updates, announcements, and one-time campaigns
- Maintain brand voice and messaging consistency across all email touchpoints.
- Cross-Functional Communication Ownership
- Act as the single source of truth for all messaging going out from CallHippo — across Marketing, Sales, HR, and Leadership.
- Review and refine HR communications — offer letters tone, internal announcements, culture posts, employer branding messages.
- Elevate Sales messaging — cold outreach, sequences, LinkedIn messages, pitch decks — ensuring they reflect the brand and speak to the ICP.
- Collaborate with Product on in-app messaging, release notes, and feature announcements.
- Build a messaging framework and style guide that all teams can follow independently.
- Branding, Messaging, Positioning & Targeting
- Be the guardian of CallHippo's brand identity — tone, voice, visual language, and messaging hierarchy.
- Develop and maintain a brand messaging framework — positioning statement, value propositions, ICP personas, and competitive differentiators.
- Conduct periodic brand audits to ensure consistency across website, ads, social, sales collateral, and partner materials.
- Work closely with design to ensure visual and verbal identity are always aligned.
- Ensure all content and communication is targeted correctly — right message, right audience, right channel.
- Personal Branding - Leadership
- Own and drive the personal brand strategy for Founder/CEO and other key executives.
- Develop a consistent, authentic, and high-visibility presence on LinkedIn, Twitter/X, podcasts, and speaking circuits.
- Ghost-write posts, articles, threads, and video scripts in the founder's voice.
- Identify and secure speaking engagements, podcast appearances, media features, and award nominations.
- Track personal brand growth — followers, engagement, inbound media requests, and share of voice.
What We're Looking For
Experience & Background
- 5-9 years of experience in Brand Communication, Content Marketing, Influencer Marketing, or Integrated Marketing.
- You have a personal brand yourself — a LinkedIn/IG following, a creator presence, a newsletter, a podcast, or have worked as an influencer or content creator. This is non-negotiable.
- Proven experience running influencer campaigns with measurable ROI.
- Experience building or contributing to a founder/executive personal brand.
- Background in SaaS, B2B, startup, or tech strongly preferred.
Skills & Competencies
- Exceptional writing skills — long-form, short-form, social copy, email, and executive voice writing.
- Deep understanding of the influencer ecosystem and creator economy.
- Strong grasp of SEO content strategy and digital content distribution.
- Comfortable with analytics — content performance, engagement metrics, email KPIs, and campaign reporting.
- Strong project management skills — able to run multiple content streams simultaneously.
- Experience with or curiosity about AI content tools and AI-driven brand personas is a strong plus.
What Would Make You Stand Out
- You are (or have been) a content creator, influencer, or public voice in any niche.
- You have grown a social channel, newsletter, or community from scratch.
- You have helped a founder go from invisible to influential.
- You think in campaigns, not just content pieces.
- You understand how B2B SaaS buyers consume content and make decisions.
Why Join CallHippo
- Own the entire brand and communication narrative of a fast-growing global SaaS company.
- Work directly with the founder on personal branding and company storytelling.
- High creative freedom, high ownership, high visibility.
- Competitive compensation and a culture that rewards bold ideas and executional excellence.
