Manager B2B Sales

Industry: Food & Beverage (F&B)

Location: Kolkata

Experience: Minimum 5 years

Employment Type: Full-time

About the Role

We are looking for a dynamic and result-oriented Manager – B2B Sales with experience in the Food & Beverage industry to drive business growth, develop corporate partnerships, and expand our B2B customer base. The ideal candidate should have strong sales and negotiation skills, a good understanding of the F&B market, and the ability to build long-term client relationships.

Key Responsibilities

• Develop and execute B2B sales strategies to achieve revenue and business growth targets.
• Identify and acquire new corporate clients, institutional customers, and business partners.
• Explore business opportunities in corporate catering, bulk food orders, corporate meal programs, events, and other relevant F&B segments.
• Build and maintain strong relationships with corporate offices, hotels, event companies, institutions, and other potential clients.
• Generate leads through networking, market research, cold calling, references, and industry connections.
• Prepare business proposals, quotations, commercial agreements, and customized offerings based on client requirements.
• Negotiate pricing, commercial terms, and contracts to ensure business profitability.
• Coordinate with operations, culinary, marketing, and finance teams to ensure smooth service delivery and customer satisfaction.
• Monitor sales pipelines, conversion ratios, revenue performance, and client feedback.
• Conduct market analysis to identify new business opportunities, competitor activities, and emerging trends.
• Ensure timely payment collection and maintain healthy client accounts.
• Prepare regular sales reports, forecasts, and business development plans for management review.

Required Qualifications & Experience

• Graduate in Business Administration, Marketing, Hospitality Management, or a related field.
• Minimum 5 years of relevant sales and business development experience, preferably in the F&B, hospitality, catering, or food service industry.
• Proven track record of acquiring clients and achieving sales targets.
• Experience in corporate sales, institutional sales, catering sales, or food service solutions will be an advantage.
• Strong understanding of pricing, costing, negotiation, and commercial profitability.
• Excellent communication, presentation, networking, and relationship-management skills.
• Proficiency in MS Excel, PowerPoint, and CRM or sales tracking tools.

Key Competencies

• Business development and revenue generation
• Client acquisition and relationship management
• Negotiation and commercial acumen
• Market mapping and lead generation
• Target orientation and execution
• Cross-functional coordination
• Analytical thinking and problem-solving

Performance Metrics (KPIs)

• Achievement of monthly and annual sales targets
• New client acquisition and conversion rate
• Revenue growth and contribution margins
• Repeat business and client retention
• Sales pipeline development
• Timely payment collection and outstanding receivables management

Ideal Candidate: A proactive sales professional with strong industry connections, a business-growth mindset, and the ability to convert market opportunities into profitable, long-term B2B partnerships.