Manager / Assistant Manager Growth & Digital Marketing (B2B2C & Phygital)

Manager / Assistant Manager – Growth & Digital Marketing (B2B2C & Phygital)

Location: Amritsar/Gurgaon | Function: Marketing / Business Growth/B2B2C | Industry: BPO / Live Video Commerce | Experience: 3–7 years

Company Profile

Company: KocharTech – converged customer experience (CX) solutions provider (technology solutions and managed services)

Business unit: Maxicus, a KocharTech company – managed CX and back-office services, including Video CX, Phygital and V-commerce

Phygital bridges the gap between physical and digital shopping by enabling brands to deliver personalized, interactive shopping experiences through real-time video. Customers can explore products, interact with product experts, get instant answers, compare options, and make informed purchase decisions from the comfort of their homes.

Team size: 5,000+ professionals

Offices: Amritsar (HQ), Gurgaon (corporate office), Vadodara, Kolkata, Bengaluru

Industries served: BFSI, E-commerce, Telecom & Media, FMCG/FMCD, Healthcare, Education, Travel & Hospitality, Logistics

Websites: www.kochartech.com | www.maxicus.com

Live video commerce: maxicus.com/shopping-with-live-video

About the Role

We are looking for a Growth & Digital Marketing professional to generate qualified traffic and leads for our video commerce business: B2B, where we sell the platform and managed service to brands, and B2C, where consumers take video demos.

The role also covers Maxicus's Phygital line of business, a fully managed live commerce service. Our trained agents showcase brands products in real time through one-to-one video consultations and one-to-many live shopping streams across web, app and social channels, keeping customers engaged through to purchase.

Key Responsibilities

1. B2B Growth

• Build marketing strategies, proposals and campaign roadmaps that help onboard new brands to video and live commerce.
• Equip the business development team with collateral, case studies and presentations, and deliver targeted MQLs/SQLs.
• Track campaign performance and report ROI to clients.

2. B2C Customer Acquisition

• Drive high-intent traffic to video consultations, live shopping sessions and the Gizmo Smart website.
• Run and test acquisition channels: Instagram, Facebook, Google Ads, YouTube, influencer/affiliate, WhatsApp/CRM, SEO and referrals.
• Develop co-marketing partnerships with platforms, communities and creators.

3. Phygital & Live Shopping

• Plan and promote live shopping events (product launches, demos, offer-led sessions) for client brands.
• Drive registrations and attendance through pre-event promotion and reminders, and keep viewers engaged with live Q&A, polls and time-bound offers.
• Work with agents and client teams on session content and scripts in line with brand guidelines.
• Track attendance, engagement, viewer-to-buyer conversion and cart abandonment, and use the insights to improve sessions.

4. Content & Campaigns

• Own the monthly content calendar and campaign concepts for each stage of the funnel.
• Work with designers and creators on reels, product videos, landing pages, emailers and case studies.

Ideal Candidate Profile

• Hands-on with social media (especially Instagram), performance marketing and email/WhatsApp campaigns.
• Exposure to live commerce, video commerce or creator-led selling.
• Data-driven and outcome-focused; able to automate workflows using technology.
• Strong communicator with good presentation and stakeholder management skills.

Experience & Education

• 3–7 years in Digital / Growth / B2B / B2C Marketing; experience across both B2B and B2C preferred.
• Sector exposure preferred: BPO/BPM, E-commerce, D2C, Consumer Electronics, SaaS, Retail, Live / Video Commerce.
• B.Tech with MBA / PGDM in Marketing or Digital Marketing preferred.

How to Apply

Share your CV with Nishi Prakash, HR Head at [Confidential Information].