Management Information Systems Specialist

Marketing MIS & Budget Manager

Department: Marketing

Industry: Real Estate Development

Experience Required: 8+ Years ()

Location: Mumbai

Role Purpose

To manage and monitor marketing MIS, budgeting, campaign spend tracking, vendor commercials, and analytical reporting for multiple real estate projects. The role will support leadership with data-driven insights, budget governance, performance analysis, and timely reporting to ensure effective utilization of marketing spends and operational efficiency.

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Key Responsibilities

Marketing MIS & Reporting

* Prepare and maintain daily, weekly, and monthly Marketing MIS reports across projects.

* Track campaign-wise leads, conversions, CPL, site visits, bookings, and sales funnel data.

* Develop dashboards and analytical reports for management review.

* Coordinate with digital marketing agencies, CRM teams, sales teams, and project marketing teams for accurate data consolidation.

* Ensure accuracy and timely submission of reports to management.

* Generate comparative analysis on campaign performance, channel effectiveness, and ROI.

Budget Planning & Monitoring

* Prepare annual and quarterly marketing budgets project-wise and function-wise.

* Monitor actual spends vs approved budgets and highlight variances.

* Track committed costs, PO status, vendor billing, and payment schedules.

* Coordinate with finance and procurement teams for budget utilization and approvals.

* Maintain records of ATL, BTL, Digital, Branding, Events, Channel Partner activities, and site branding expenses.

* Support management in optimizing marketing spends and identifying cost-saving opportunities.

Vendor & Commercial Coordination

* Maintain vendor database, rate comparisons, work orders, and commercial trackers.

* Validate agency invoices against approved plans and deliverables.

* Coordinate with internal stakeholders for approvals and documentation.

Data Analytics & Process Improvement

* Analyze marketing data trends and provide actionable insights.

* Improve reporting automation and MIS efficiency using Excel, Power BI, or CRM tools.

* Standardize reporting formats and improve data accuracy mechanisms.

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Desired Candidate Profile

* Graduate in Commerce, Management, Finance, Marketing, or related discipline.

* MBA preferred.

* 6–8 years of relevant experience in Marketing MIS, budgeting, or commercial coordination within the real estate sector.

* Strong understanding of real estate marketing operations and campaign management.

* Excellent command over MS Excel, Power BI, Google Sheets, and presentation tools.

* Experience working with CRM platforms and marketing dashboards.

* Strong analytical, coordination, and communication skills.

* Ability to work in a fast-paced and multi-project environment.

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Key Skills

* Marketing MIS

* Budgeting & Cost Control

* Marketing Analytics

* Vendor Coordination

* Campaign Tracking

* Dashboard Reporting

* Power BI / Advanced Excel

* Data Analysis

* Commercial Tracking

* Real Estate Marketing Operations