Manaaf- Video editor and Social media Ad creative

Role Descripti<

n The Manaaf- Video Editor & Social Media Ad Creative role is a full-time, on-site position based in Kolkata. The role involves editing short video contents for social media platforms, including short-form ads, brand content, founder content, product showcases, and brand storytelling pieces. The creative designer will collaborate closely with marketing team to develop compelling concepts, plan shoots, and organize footage. Daily tasks include assembling raw clips, applying transitions, sound, color grading, and motion graphics, while ensuring all content is aligned with brand guidelines and optimized for performance on platforms such as Instagram, YouTube, and Meta Ads and others. The role also requires contributing ideas for campaigns, maintaining a content calendar, and staying updated on social media and fashion trends relevant to Manaaf™s audien

• red:Good video editing skills, particularly for short-form brand/founder conte
• nts.Strong understanding of Social media videos and short-form cont
• ent.Familiarity with tools such as CapCut, Premiere Pro, Final Cut Pro, After Effects, Canva or simi
• lar.Ability to create engaging hooks and understand short-form storytell
• ing.Basic understanding of Meta advertising creatives for generating sal
• es. Good sense of pacing, transitions, typography and visual storytell
• ing.Ability to write or contribute to scripts and content concepts, if requi
• red.Strong creative thinking and willingness to experim
• ent.Attention to detail and consiste
• ncy.Good communication and ability to take feedb

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c

k.A strong plus if

• you:Have worked with a D2C, fashion, beauty, lifestyle or consumer br
• and.Have experience creating Meta ad creati
• ves.Understand UGC-style advertis
• ing.Know how to create different creative angles for the same prod
• uct.Follow social media trends and understand why certain formats w
• ork.Have experience with motion graphics or basic animation, if requi
• red.Have basic experience working with founder-led cont
• ent.Understand basic performance metrics such as CTR, CPC, hook rate or retent

i

• ns: Proficiency in Video Editing with the ability to assemble engaging narratives for social media ads and branded cont
• ent.Experience in Video Color Grading to maintain consistent, on-brand visual aesthetics across all cont
• ent.Capability in Motion Graphics and Graphics to design eye-catching titles, overlays, and ad creatives tailored to social platfo
• rms.Hands-on experience with industry-standard editing and design tools (e.g., Adobe Premiere Pro, After Effects, Photoshop or equivalen
• ts).Understanding of social media platforms, ad formats, and performance-oriented creative best practi
• ces.Strong visual storytelling skills, attention to detail, and the ability to meet deadlines in a fast-paced environm
• ent.Relevant diploma or degree in Film, Media, Design, or a related field, or equivalent practical experie
• nce.Ability to work on-site in Kolkata, collaborate effectively with cross-functional teams, and adapt to evolving brand ne
• eds.Strong skills in Video Production, including planning shoots, organizing footage, and collaborating with creative te
• ams.Ability to learn and grow alongside the bra

n

• es

• 
  Edit short-form videos, Reels, UGC-style content and founder-led conten
• t.Turn raw footage into engaging, platform-native conten
• t.Edit product videos, educational content, storytelling content, launches and campaign
• s.Create different edits of the same footage for testing hooks, pacing and messagin
• g.Maintain a consistent visual language across Manaaf's cont

en

• t.Work with existing brand footage as well as footage from shoo
• t.Create creative assets for sales/performance campaigns, when require
• d.Understand the difference between an organic Reel and a performance a
• d.Develop scroll-stopping hooks, opening frames, text overlays and CTA
• s.Create multiple creative variations for testin
• g.Understand basic principles of attention, retention, storytelling and conversio
• n.Analyse what is working and use those learnings to develop better creative
• s.Bring new content ideas to the table instead of waiting for every brie
• f.Research current social media trends, formats, hooks and content style
• s.Help develop scripts for Reels, founder content and advertisements
• . Identify interesting ways to communicate product features without making the content feel overly sales-drive
• n.Develop concepts around launches, campaigns, product stories and everyday use ca

s