Mall Marketing Head

• Develop and execute comprehensive marketing strategies to increase mall footfall, customer engagement, and brand awareness.

• Plan and implement integrated marketing campaigns across digital, print, radio, outdoor media, influencer marketing, and in-mall branding.

• Conceptualize and execute seasonal campaigns, festivals, promotional events, exhibitions, and customer engagement activities.

• Collaborate with Leasing, Sales, and Operations teams to align marketing initiatives with business objectives.

• Build and maintain strong relationships with retail brands and tenants for joint marketing initiatives and promotional campaigns.

• Increase tenant participation in mall marketing activities to drive store-level sales.

• Lead the planning and execution of entertainment events, activations, celebrity appearances, and experiential marketing programs.

• Manage the mall's digital presence, including social media platforms, website, online campaigns, and content strategy.

• Monitor campaign performance using marketing analytics and prepare ROI reports with actionable insights.

• Develop, manage, and optimize the annual marketing budget while ensuring costeffective utilization of resources.

• Coordinate with creative agencies, media houses, event partners, PR agencies, and vendors for timely execution of campaigns.

• Ensure brand consistency across all marketing communication and customer touchpoints.

• Conduct market research, competitor analysis, and consumer trend studies to identify innovative marketing opportunities.

• Lead, mentor, and develop the marketing team to achieve organizational and departmental objectives.

• Prepare presentations and marketing proposals for prospective brands, business partners, and management.

Desired Candidate Profile

• MBA/PGDM in Marketing or equivalent professional expertise.

• 8–10+ years of experience in Mall Marketing, Retail Marketing, Shopping Centre Marketing, or Commercial Real Estate Marketing.

• Excellent presentation, negotiation, and stakeholder management skills.

• Strong knowledge of digital marketing, branding, social media marketing, and event management.

• Proven experience in planning and executing high-footfall campaigns and promotional activities.

• Strong analytical skills with experience in campaign performance tracking and ROI analysis.

• Ability to manage multiple projects and work effectively with cross-functional teams.

• Strong leadership, communication, and team management capabilities.

Required Skills

• Mall Marketing Strategy

• Brand Management

• Retail Marketing

• Customer Engagement

• Digital Marketing

• Social Media Marketing

• Event & Activation Management

• Marketing Budget Management

• Campaign Planning & Execution

• Tenant Relationship Management

• Vendor & Agency Management

• Market Research & Consumer Insights

• Presentation & Negotiation Skills

• Leadership & Team Management

• Marketing Analytics & ROI Tracking