Malabar Group - Adobe Experience Platform Manager

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Early Applicant

Job Description

Key Responsibilities

Platform Management & Operations
Manage day-to-day operations of Adobe Experience Platform (RT-CDP).
Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
Monitor data quality, identity resolution, and audience accuracy.
Collaborate with IT and Adobe support teams for platform governance and maintenance.
Audience Segmentation & Activation :
Build and maintain customer segments and activation rules within AEP.
Use behavioural, transactional, and demographic data to create actionable audiences.
Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
Support campaign execution with accurate and timely audience delivery.
Data & Analytics Integration :
Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.
Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.
Ensure compliance with data privacy and consent management frameworks.
Stakeholder Collaboration :
Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
Document workflows, rules, and operational best practices.

(ref:hirist.tech)