Loyalty Program Management
- Own the end-to-end strategy, execution, and optimization of the company's loyalty and rewards programs.
- Design customer-centric loyalty constructs to improve engagement, retention, transaction frequency, and customer lifetime value.
- Develop and manage earning, redemption, milestone, tiering, and engagement-based reward programs.
- Continuously evaluate loyalty performance and recommend enhancements based on customer behavior and market trends.
- Work with product and technology teams to launch new loyalty features and experiences.
Value-Added Services (VAS
- Identify, evaluate, and launch new VAS offerings that create customer value while driving incremental revenue
- Manage existing VAS portfolio including adoption, utilization, customer satisfaction, and commercial performance
- Develop monetization strategies for VAS products through customer segmentation and targeted campaigns
- Track business performance and profitability of individual VAS initiatives
- Drive continuous optimization of customer journeys related to VAS discovery, purchase, and renewal
Partnerships & Vendor Managemen
- Build and manage partnerships with brands, merchants, financial institutions, aggregators, and service providers
- Negotiate commercials, customer benefits, and partnership terms to maximize value for customers and the business
- Identify strategic partnership opportunities to strengthen the loyalty ecosystem and VAS portfolio
- Manage partner performance and ensure delivery against agreed KPIs
.Customer Engagement & Campaign
- Plan and execute campaigns to increase loyalty program participation and VAS adoption
- Design targeted engagement, retention, and reactivation initiatives leveraging customer insights and behavioral data
- Collaborate with CRM and marketing teams to drive awareness and utilization of loyalty benefits and VAS offerings
- Develop customer communication strategies around rewards, milestones, benefits, and offers
