We are seeking a proactive and data-driven LinkedIn Sales Enablement Specialist with experience leveraging AI tools to enhance lead generation and sales enablement strategies. The ideal candidate will combine traditional outreach skills with modern, AI-powered prospecting methods to drive growth in our IT services pipeline.
Key Responsibilities
- Lead Identification: Research and identify potential leads using LinkedIn Sales Navigator, AI-driven prospecting tools, webinars, industry events, and digital intelligence platforms.
- Lead Qualification: Use AI-based lead scoring and data enrichment tools to assess and qualify leads against the company's ideal customer profile and market criteria.
- Outbound Communication: Engage prospects through automated outreach campaigns, personalized messaging (including AI-generated suggestions), and direct communication via LinkedIn, email, and phone.
- Lead Nurturing: Build intelligent, automated nurturing workflows using CRM and AI tools to keep leads engaged over time until they are sales-ready.
- CRM Management: Maintain up-to-date lead records in CRM systems like Salesforce or HubSpot, utilizing AI features for data hygiene, segmentation, and activity tracking.
- Collaboration: Partner with sales, marketing, and RevOps teams to align campaigns, messaging, and account-based strategies.
- Reporting: Leverage AI analytics and dashboarding tools to monitor lead funnel health, response rates, and conversion metrics. Report insights and trends to sales leadership.
- Market Analysis: Use AI-powered market intelligence platforms to monitor industry trends, competitive positioning, and potential whitespace opportunities.
- Continuous Improvement: Test and implement AI-enabled tools and automation strategies to increase productivity, optimize outreach, and enhance personalization at scale.
Required Skills & Qualifications
- Proficiency with LinkedIn Sales Navigator and other B2B lead generation platforms.
- Experience with AI sales enablement tools (e.g., Apollo, ZoomInfo, ChatGPT, Clay, Lavender, Seamless.AI, Cognism, or similar).
- Hands-on knowledge of CRM platforms like Salesforce, HubSpot, or Zoho.
- Experience with email marketing platforms such as Mailchimp, Marketo, Lemlist, or Instantly.
- Understanding of sales automation and sequencing tools (e.g., Outreach, Salesloft).
- Strong written and verbal communication skills, with ability to craft compelling outreach.
- Solid grasp of IT services: software development, cloud computing, managed services, and cybersecurity.
- Experience implementing or integrating AI tools in a sales or marketing environment.
- Knowledge of GPT-based content generation and prompt engineering for sales messaging.
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