We're hiring a LinkedIn & ABM Strategist to take charge of 34 key client accountsowning strategy, campaign execution, ABM orchestration, reporting, and retention.
Your Role
You'll lead the full-funnel LinkedIn and ABM motionfrom account list curation to multi-channel campaign rollout to pipeline measurement.
Key Responsibilities
Strategy & Planning
- Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
- Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1).
- Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement.
Execution & Campaign Management
- Launch and manage LinkedIn paid campaignsTOFU to BOFU across ad formats (conversation, lead gen, retargeting).
- Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach.
- Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.).
- Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.
Analytics & Reporting
- Track impact from account engagement MQLs SQLs pipeline revenue using HubSpot, Salesforce, Segment, GA.
- Maintain clean campaign hygiene and CRM attribution models.
- Share weekly/monthly client performance decks with actionable insights and next steps.
Client Management & Retention
- Own 34 client accounts, acting as the strategic lead, supported by internal media/creative resources.
- Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment.
- Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.
You'll Thrive If You Have
- 36 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution.
- Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking.
- Hands-on experience with tools across the ABM tech stack, including:
- CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot
- Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo
- Predictive & Targeting: 6sense, Demandbase
- Sales Enablement: Vidyard, Highspot
- Analytics: Segment, GA, Tableau, Power BI
- Ability to scrape, enrich, and segment high-fit account lists from various sources.
- Comfort using AI tools to scale creative/copy production.
- Strong written/verbal communicationcomfortable driving client discussions independently.
- Proven experience retaining client accounts for 12+ months through strategy and results.
KPI Expectations
- Successfully manage 34 SaaS client accounts.
- Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end.
- Achieve consistent pipeline impactmeasured by SQLs, deal value, and revenue contribution.
