As the Visual Design Lead at redBus, you will define and drive the visual strategy for campaigns and brand initiatives across multiple platforms. You'll lead and inspire a team of designers to craft impactful, user-focused visuals that strengthen brand identity, elevate customer experience, and support business growth. This role calls for a blend of strong aesthetic vision, strategic thinking, and deep expertise in digital and product design systems. You'll partner closely with marketing, product, and business teams to deliver high-quality, conversion-driven design solutions that are innovative, consistent, and on-brand.
A passion for detail, speed, and creative innovation is critical for success in this role.
Key Responsibilities
- Define and implement the visual design strategy across campaigns, product experiences, and marketing assets.
- Good understanding of AI platforms for visual design development.
- Good ideation skill and willing to experiment with new ideas on design front.
- Lead, mentor, and guide a team of designers to produce high-quality, user-centric creatives that drive engagement and conversion.
- Own end-to-end creative directionfrom ideation to executionensuring strong alignment with brand identity and business objectives.
- Collaborate with cross-functional teams including product, marketing, copy, and brand to translate briefs into compelling design solutions.
- Uphold and raise standards for visual and UX quality across all touchpoints.
- Provide constructive, actionable feedback to nurture design excellence and team growth.
- Manage workflows and timelines, ensuring on-time delivery of flawless creative assets.
- Apply digital-first design best practices, ensuring consistency across channels, platforms, and devices.
- Support experimentation through A/B testing, analyze outcomes, and integrate learnings into future design strategies.
- Build scalable design systems, processes, and templates to streamline workflows and improve efficiency.
- Stay ahead of design trends, tools, and digital storytelling techniques to keep redBus's visual language fresh and competitive.
