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Aditya Birla Group

Lead- TeleSales

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  • Posted 6 hours ago
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Job Description

Job Description

Key Result areas


Revenue & Business Delivery

  • Own daily/weekly/monthly sales targets (premium, policies, conversion, activation) for the telesales channel.
  • Drive funnel management: leads allocation, contactability, appointment/closure rates, and persistency (where applicable).
  • Build action plans to improve core KPIs: conversion %, premium per case, connect rate, talk time effectiveness, and closure TAT.
  • Coordinate with Marketing/Alliances for lead quality improvement and optimize lead mix.

Team Leadership & Governance

  • Lead and manage the leadership layer: Team Leads and 2 Floor Managers ensure clear cadence of reviews and accountability.
  • Ensure staffing and roster planning to meet peak-hour productivity manage attrition impact and backfills.
  • Set performance standards, conduct regular performance reviews, and drive PIPs where needed.
  • Coach Floor Managers/TLs on daily huddles, real-time floor control, and problem-solving.

Process, Quality & Compliance

  • Ensure 100% adherence to regulatory and internal compliance (IRDAI guidelines, scripts, disclosures, call recording norms, consent, KYC documentation).
  • Own quality metrics: audit scores, script adherence, mis-selling prevention, complaint reduction, and customer communication standards.
  • Partner with QA/Compliance teams to run calibrations, close gaps, and implement corrective actions.

Performance Management & Analytics

  • Build a data-driven operating rhythm: hourly dashboards, daily performance reviews, weekly business reviews (WBR), monthly business reviews (MBR).
  • Analyze trends on leads, conversion, productivity, QA, and cancellations drive structured interventions and experiments.
  • Ensure accurate reporting and forecasting identify risks and mitigation plans early.

Training, Coaching & Capability Building

  • Partner with Training to ensure induction, refreshers, product/process updates, objection handling, and sales skill programs.
  • Create coaching frameworks for TLs and agents ensure consistent 1:1 coaching and side-by-side call listening.
  • Drive readiness for new product launches and campaign rollouts.

Persistency Management

  • To design and formulate the renewal strategies in coordination with Operations & the Channel Partners
  • Design the service and renewal guidelines for the orphan policy in order to increase renewals.
  • To undertake focused group campaigns with efficiency measures in order to increase persistency.

Stakeholder and Team Management

  • Guides and develops team members to provide optimum analysis and business intelligence for business consumption
  • Proactively builds and maintains relationships with key internal and external stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives

More Info

Job Type:
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Job ID: 147030453

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