Requirement: 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome.
Qualifications & Skill Sets
- Proven ability to lead strategic SEO transformation in the evolving digital landscape
- Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels
- Experience in content governance, especially in regulated industries or complex B2B domains
- Thought Leadership on the future of search and content discoverability
- Cross-functional orchestration across marketing, product, and tech
- Narrative thinking with the ability to connect SEO insights to business outcomes
- Data fluency in translating insights into decisions, not just dashboards
- Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes
- Strong focus on Vision + Execution: from experimentation to creation
Key Responsibilities
Reframe the Relevance of SEO
- Challenge the status quo and the relevancy of traditional SEO
- Build and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intent
- Define SEO's evolving role in brand discoverability, authority building, and long-term organic growth
Audit, Identify & Bridge SEO Gaps
- Conduct a strategic audit of current SEO practices—not just for technical accuracy but for business alignment
- Identify gaps in approach, content strategy, and performance mindset
- Align SEO goals with brand, product, and demand generation objectives
Lead the Future of SEO
- Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEO
- Build Freyr's visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likes
- Ensure our content and metadata are optimized not just for keywords—but for intent, context, and future-facing queries
Shape the Content Strategy
- Lead a shift from volume-based content to value-led, trustworthy, expert-led content
- Build a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authority
Influence & Integrate
- Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiatives
- Build a culture of curiosity, measurement, and continuous experimentation
- Lead and mentor the SEO team, scaling capability across the organization
