Lead Retail Sales - Non ISP Retailers

Key Role Purpose:

Drive sell-out growth across non-ISP retail outlets by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across V-Guard and Sunflame.

Key Responsibilities:

• Drive Sell-Out Growth: Develop and execute initiatives to increase sell-out from non-ISP retail outlets.
• Retailer Engagement: Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.
• Identify Growth Opportunities: Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.
• Retailer Activations & Campaigns: Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.
• Visibility & Counter Conversion: Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.
• Productivity & ROI: Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments.
• Regional Collaboration: Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.
• Competition Benchmarking: Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.
• Counter Salesman / Floor Manager Program: Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.
• Analytics & Dashboards: Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.
• Execution Excellence: Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.

Eligibility & Experience:

• Graduate / Postgraduate with 5+ years of relevant experience in ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management.
• Strong understanding of retail execution, retailer engagement, outlet productivity, and sell-out growth.
• Go-getter with a high ownership mindset and a strong bias for action.
• Demonstrated ability to build initiatives/programs from scratch, drive them end-to-end, and scale successful models.
• Strong analytical, problem-solving, and execution capabilities.
• Ability to work effectively with Regional Sales teams and cross-functional stakeholders.
• Comfortable working in a fast-paced, entrepreneurial environment with ambiguity and evolving priorities.