Lead Qualifier

Description

We are looking for a highly organized, process-oriented Lead Qualifier to join our team. This is a key role in helping us increase top-of-funnel lead volume and free up our sales closers to focus on driving revenue and a ramp-up to a sales role.

As a Lead Qualifier, you will manage the administrative and operational side of our lead management process – from importing leads from third-party sources into Salesforce to qualifying them based on predefined criteria. Your goal is to quickly and accurately determine which leads are worth forwarding to the sales team for follow-up, ensuring only high-potential leads reach the closers.

With this role, the goal is to be promoted to a sales outreach rep within 6-12 months, so candidates need to be comfortable with the idea of having conversations over the phone with potential clients and be interested in sales. Previous sales experience is not required.

Core Responsibilities

• Lead Importing & Management
• Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
• Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
• Enroll or unenroll leads from Marketo and other automated flows as needed.
• Lead Qualification
• Review lead profiles, social media accounts, and engagement metrics.
• Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
• Forward qualified leads (scores 3–4) to the closing team for next steps.
• Discard or deprioritize low-quality leads (scores 1–2) per agreed process.
• Process Execution
• Follow a detailed set of SOPs and maintain high throughput.
• Ensure timely processing of replies so that closers can act on qualified leads quickly.
• Assist with light data entry and other admin tasks related to the lead funnel.
• Collaboration & Reporting
• Work closely with the Sales and Ops teams to ensure smooth handoffs.
• Flag any process bottlenecks or recurring issues.
• Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.
  

Requirements

• Background
• Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
• Skills
• Strong attention to detail and organizational skills.
• Comfort working with CRM systems (Salesforce preferred, training provided).
• Ability to follow SOPs and maintain speed without sacrificing accuracy.
• Basic analytical skills and critical thinking to evaluate lead quality.
• Traits
• Process-driven and structured thinker.
• Comfortable working independently in a remote environment.
• Tech Setup
• Reliable internet and a computer capable of handling high-volume CRM work (avoidance of performance issues with virtual desktops preferred).
• Hours: 12:30 PM IST - 9:30 PM IST