Role Overview
Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.
Key Responsibilities
- Digital Acquisition Strategy & Execution
- Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
- Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.
- Digital Product Launch & Platform Management
- Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
- Establish strong vendor partnerships to incorporate external insights and continuously enhance platform capabilities.
- Adoption & Change Management
- Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
- Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.
- Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).
- Worksite & Lead Management Strategy
- Develop and implement worksite management frameworks to streamline lead generation and tracking.
- Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.
- Project & Program Leadership
- Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
- Lead cross-functional teams to deliver strategic initiatives on time and within scope.
- Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.
- Partner Integration & Ecosystem Development
- Build and manage strategic relationships with channel partners, including digital aggregators.
- Oversee system integrations to ensure seamless connectivity, improved process efficiency, and enhanced user experience.
- Drive innovation in digital processes to improve speed, accessibility, and scalability of solutions.
Key Outcomes
- Accelerated digital acquisition and revenue growth
- Increased adoption and utilization of digital tools and platforms
- Improved customer and partner experience
- Scalable and efficient digital ecosystems
