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IDFC FIRST Bank

Lead Product Manager-Loyalty & Alliances

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Job Description

Job Requirements

Job Title: Lead Product Manager-Loyalty & Alliances

Department/Function: Credit Cards

Job Purpose

Own the end-to-end product strategy, roadmap, and execution for the Pan-Bank Loyalty Platform. Drive innovation, scalability, and customer-centric design for loyalty as a digital product, ensuring alignment with business objectives and delivering measurable impact.

Key Responsibilities

Product Strategy & Vision

Define and own the product vision, roadmap, and success metrics for the loyalty platform.

Align product strategy with business objectives across participating verticals - SA/ Credit Card etc.

Product Development & Lifecycle Management

Lead ideation, prioritization, and delivery of loyalty features and enhancements.

Ensure seamless integration of loyalty mechanics (earn, burn, tiers) into digital journeys.

Collaborate with tech teams to deliver scalable, API-driven architecture and real-time experiences.

Customer Experience & Design

Drive UX simplification and frictionless customer journeys for loyalty engagement.

Implement personalization and next-best-action logic to enhance adoption.

Data-Driven Decision Making

Use analytics to monitor product performance, optimize features, and inform roadmap decisions.

Define KPIs for engagement, adoption, and ROI; track and report regularly.

Support GTM teams with product positioning, messaging, and launch readiness.

Collaborate with partnerships team to integrate merchant offers and experiences into the product.

Work with compliance and risk teams to ensure regulatory adherence and data security.

Contribute to loyalty economics by modeling product-level cost and breakage impacts.

Lead a team of product managers and analysts to deliver on roadmap priorities.

Influence senior stakeholders and secure alignment on product strategy and investments.

Drive cross-functional collaboration with technology, marketing, operations, and business units.

Foster a culture of innovation, agility, and customer-centricity within the product team.

Educational Qualifications

Graduation: Bachelor of Commerce (B.com) / Bachelor of Science (B.Sc) / Bachelor of Arts (BA) / Bachelor of Business & Insurance (BBI) / Bachelor of Management Studies (BMS)

Post-Graduation: Master of Business Administration (MBA) / Master of Commerce (M.com) / Master of Arts (MA)

Experience: 5 - 10 years of relevant experience

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Job ID: 139213017