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IDFC FIRST Bank

Lead Product Manager-Loyalty & Alliances

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  • Posted 21 days ago
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Job Description

Job Requirements

Job Title: Lead Product Manager-Loyalty & Alliances

Department/Function: Credit Cards

Job Purpose

Own the end-to-end product strategy, roadmap, and execution for the Pan-Bank Loyalty Platform. Drive innovation, scalability, and customer-centric design for loyalty as a digital product, ensuring alignment with business objectives and delivering measurable impact.

Key Responsibilities

  • Product Strategy & Vision
  • Define and own the product vision, roadmap, and success metrics for the loyalty platform.
  • Align product strategy with business objectives across participating verticals - SA/ Credit Card etc.
  • Product Development & Lifecycle Management
  • Lead ideation, prioritization, and delivery of loyalty features and enhancements.
  • Ensure seamless integration of loyalty mechanics (earn, burn, tiers) into digital journeys.
  • Collaborate with tech teams to deliver scalable, API-driven architecture and real-time experiences.
  • Customer Experience & Design
  • Drive UX simplification and frictionless customer journeys for loyalty engagement.
  • Implement personalization and next-best-action logic to enhance adoption.
  • Data-Driven Decision Making
  • Use analytics to monitor product performance, optimize features, and inform roadmap decisions.
  • Define KPIs for engagement, adoption, and ROI; track and report regularly.
  • Support GTM teams with product positioning, messaging, and launch readiness.
  • Collaborate with partnerships team to integrate merchant offers and experiences into the product.
  • Work with compliance and risk teams to ensure regulatory adherence and data security.
  • Contribute to loyalty economics by modeling product-level cost and breakage impacts.
  • Lead a team of product managers and analysts to deliver on roadmap priorities.
  • Influence senior stakeholders and secure alignment on product strategy and investments.
  • Drive cross-functional collaboration with technology, marketing, operations, and business units.
  • Foster a culture of innovation, agility, and customer-centricity within the product team.

Educational Qualifications

Graduation: Bachelor of Commerce (B.com) / Bachelor of Science (B.Sc) / Bachelor of Arts (BA) / Bachelor of Business & Insurance (BBI) / Bachelor of Management Studies (BMS)

Post-Graduation: Master of Business Administration (MBA) / Master of Commerce (M.com) / Master of Arts (MA)

Experience: 5 - 10 years of relevant experience

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About Company

Job ID: 141173363