Research on market and internal insight for new product ideation, analyze how the various existing products are performing, demand of the partner and customer segmentation.
Propose new products or modify/customize products that aligns to Partner's strategy and growth drivers.
Do a requirement gathering with respect to discussion of new products proposals and processes in coordination with Bank Third Party Product team at the partner bank along with respective National Heads
Customize products from time to time as per the requirement of the target customer segment/ or respective sub verticals of bank
Analyze post sales data and infer trends or insights to tweak product features as and when needed
Launch of products on the various bank digital platforms in coordination with internal and bank stakeholders
Process Automation and Integration
Understand the technology maturity of the verticals at Bank and recommend processes accordingly
Work with the COE and IT team to create links for digital issuance of the products
Work along with COE on BRD to design offline/ digital process, depending on the technology required by Bank
Manage process and integration escalations from time to time at the partner end for processes
Implement process automation and refinement for all the digital journeys and LMS for the function
Strategic Planning, Presentations and Data Analytics
Identify opportunities for new products driving growth for the organization and propose inputs for strategy.
Study how the bank channels are performing, competition performance and competition product analysis to identify new opportunities for business expansion within sub channels of bank.
Track and monitor projects and strategic initiatives for the channel and sub verticals during the various Review meetings with Bank and Country Head.
Regular tracking and monthly/ quarterly update on startegic projects and initiatives for the function.
Work on Strategy Presentations for the channel.
Digital Marketing and Employee Campaigns
Work in close coordination with teh organizations'Marketing & Branding team as well as Bank's Marketing team for monthly Customer Campaigns, Bank's Employee Campaign, Digital Campaigns, Renewal campaign,
Design collaterals to support campaigns to create more product awareness
Work closely with finance team to design, approve and end to end execute internal sales team
Stakeholder Management/Collaboration
Meet with the product team of the partner bank to pitch organization's product and explain benefits of the organization products versus competition
Work closely with vertical heads and make recommendations on products with respect to their verticals
Guiding the verticals and Signing off on the process flow/work flow for product sale sourcing and issuance
Work closely with the IT, Ops and PIT team to ensure process integration and smooth
Work closely with the actuarial team on product development and pricing
Channel Manpower and Team Management
Spoc for the vertical for manpower management
Guide the team on launch of new products and processes, to handle and manage the after launch queries and issues of the sales team
Set objectives, conduct reviews and close appraisal process for team as per timelines
Support team members in delivering their responsibilities in business as usual and resolve their concerns/ challenges, if any
