Lead Producer
EssentiallySports is a U.S.-based digital sports media platform built for modern fandom. We go beyond headlines to shape narratives driven by athletes, fans, data, and culture, bringing equal intensity to mainstream sports and stories that are often overlooked. Ranked among the Top 10 sports media platforms in the U.S., we deliver 1B+ annual pageviews and engage 30M+ monthly active users. We are evolving into a 360-degree sports media ecosystem—spanning high-impact journalism, original exclusives, podcasts, and a rapidly growing newsletter network.
We are looking for a LeadProducer with a proven track record of creating viral content and a deep understanding of both long-form YouTube storytelling and short-form social media trends.
Key Responsibilities
- Content Strategy & Creation: Oversee the end-to-end production of short, mid, and long-form video content, ensuring high engagement across all platforms.
- Viral Engineering: Design tight, engaging openings and hooks specifically engineered to capture viewer attention within the first few seconds and maximize retention.
- Platform Optimization: Tailor video scripts and formats for YouTube, Instagram, TikTok, and other social media, ensuring each piece of content is optimized for specific platform algorithms.
- Visual Direction: Direct the sourcing of high-quality footage and assets that perfectly align with video voiceovers and brand aesthetics.
- Growth & SEO: Develop SEO-optimized video titles and collaborate on thumbnail framing to drive click-through rates and organic discovery.
- Quality & Consistency: Maintain rigorous brand standards, ensuring correct pacing, visual-voice sync, and error-free on-screen elements across all outputs.
- Leadership: Manage workflows and provide clear creative direction to ensure all scripts and videos are delivered on time in our fast-paced environment.
Requirements
- Proven Track Record: Extensive experience in content writing and storytelling with a portfolio of viral long-form and short-form video content.
- Technical Mastery: A strong grasp of pacing, narrative structure, and the nuances that differentiate watchable content from viral content.
- Media Expertise: Previous experience working with digital media outlets or high-growth social media platforms.
- Platform Fluency: In-depth understanding of YouTube's ecosystem (long-form) as well as the rapid-fire trends of short-form social media.
- Soft Skills: Highly organized, reliable, and a proactive communicator capable of leading teams in a remote-first setup.
Preferred / Bonus Skills
- Experience producing news-style or infotainment content for a global sports audience.
- Advanced understanding of SEO principles, metadata strategy, and thumbnail psychology.
- Passion for sports culture and the ability to find underrated stories that resonate with fans.
Why Join Us
- Massive Reach: Your work will be viewed by a global audience of millions.
- Owner Mindset: We move fast and empower our leads to think like owners.
- Collaborative Culture: Join a remote-first team environment with clear creative direction and steady workflows.
