About the Role
Swiggy Scenes is building India& most engaging creator-led content and commerce ecosystem. We are looking for a Performance Marketing Manager who can drive growth for Scenes through
data-driven optimisation, creator-led ads, and experimentation across social and search channels.
Key Responsibilities
1. Paid Media Strategy & Execution
. Plan, execute and optimize paid campaigns across Meta, YouTube, Google, and emerging platforms.
. Drive traffic, installs, views, and engagement for Scenes content.
. Manage creator-driven ads (Spark ads, whitelisting, boosted content).
2. Performance Tracking & Analytics
. Own metrics: CAC, CPI, CPV, CTR, ROAS, funnel conversions.
. Analyse performance, run attribution checks via AppsFlyer.
. Build weekly/monthly dashboards.
3. Budget & Growth Planning
. Manage monthly budgets, forecast growth, and optimise spends.
. Scale high-performing campaigns.
4. Collaboration with Creator & Content Teams
. Align creator formats with ad objectives.
. Work with creators/agencies for performance-friendly scripts and cuts.
. Ensure clean tagging, pixel integration, and event tracking.
5. Experimentation & Market Intelligence
. Run A/B tests across creatives, audiences, formats.
. Stay updated on platform trends and new ad formats.
. Explore creator-commerce, live shopping, and content-led growth.
Requirements
. 2-4 years of experience in Performance Marketing (preferably with consumer apps, creator-led brands, or content platforms).
. Strong hands-on experience with Meta Ads Manager + Google Ads.
. Excellent understanding of performance metrics (CAC, CPV, ROAS, LTV) and attribution models.
. Ability to thrive in a fast-paced environment.
. Solid grasp of social trends, creator formats, and content behaviour.
. Experience with mobile app growth and MMPs (AppsFlyer/Adjust).
. Experience with creator-led ads: Spark ads, whitelisting, boosted content.
. Strong creative optimisation skills (hooks, thumbnails, first 3 seconds).
. Understanding of Reels/Shorts platform behaviour.
. Strong cross-functional coordination.
. Familiarity with ad policies and compliance.
. Self-starter with high ownership.
Nice-to-Have
. Experience with influencer-performance or affiliate marketing.
. Exposure to live shopping or creator-commerce.
. Knowledge of marketing automation tools (CleverTap/MoEngage).
. Comfort with funnels, cohorts, and LTV insights.
