Job Overview
We are looking for a strategic Performance Account Manager to lead client relationships and drive growth through data-backed media planning and performance strategy. This role focuses on planning and advisory rather than hands-on execution on platforms like Google Ads.
Key Responsibilities
Client Servicing & Stakeholder Management
- Act as the primary point of contact for clients
- Understand business goals, KPIs, and marketing funnels
- Lead client meetings, QBRs, and strategic discussions
- Manage expectations and ensure high client satisfaction
Media Planning & Strategy
- Develop full-funnel media plans across platforms (Search, Display, Video, etc.)
- Allocate budgets and define channel mix based on objectives
- Create campaign roadmaps aligned with performance goals
- Recommend strategies across Google Ads ecosystem (Search, YouTube, Performance Max)
Performance Oversight (Non-Executional)
- Guide internal execution teams on campaign setup and optimization
- Review campaign structures, targeting, and bidding strategies
- Ensure best practices are followed across accounts
- Identify scaling and optimization opportunities
Data Analysis & Insights
- Analyze reports from tools like Google Analytics
- Extract actionable insights and translate them into strategy
- Track KPIs like CPA, ROAS, conversion rates, and funnel performance
Cross-functional Collaboration
- Work closely with performance marketers, creatives, and analysts
- Ensure timely delivery of campaigns and reports
- Align internal teams with client objectives
Required Skills & Qualifications
- 3–6+ years in digital marketing / performance strategy / account management
- Strong understanding of Google Ads (without necessarily executing campaigns daily)
- Experience in media planning and budget allocation
- Excellent client communication and presentation skills
- Strong analytical and strategic thinking ability
Good to Have
- Experience managing agency clients (multi-industry exposure)
- Knowledge of Google Tag Manager and tracking frameworks
- Familiarity with attribution models and marketing funnels
Key KPIs
- Quality of media plans & strategy effectiveness
- Client retention and satisfaction
- Achievement of client business goals (via team execution)
- Upsell / account growth
