Lead - Marketing, Zee Sports

Role Summary

Lead - Marketing, Zee Sports will be responsible for developing, executing, and managing brand strategy, marketing campaigns, and fan engagement initiatives for the sports business. The role focuses on enhancing brand visibility, driving audience growth, strengthening sponsor value propositions, and maximizing commercial opportunities across digital, broadcast, on-ground, and social platforms.

Key Responsibilities

Brand Strategy & Management

· Develop and implement comprehensive brand strategies aligned with business objectives.

· Build and strengthen brand positioning within the sports ecosystem.

· Ensure consistent brand communication across all consumer touchpoints.

· Monitor brand performance, market trends, and competitor activities.

Marketing Campaigns

· Plan and execute 360-degree marketing campaigns for sports properties, leagues, tournaments, and events.

· Collaborate with internal and external stakeholders to deliver high-impact promotional initiatives.

· Manage campaign budgets and track ROI.

· Drive audience acquisition and engagement through integrated marketing efforts.

Fan Engagement & Digital Marketing

· Design innovative fan engagement programs to enhance brand loyalty.

· Lead digital marketing initiatives across social media, websites, mobile apps, and OTT platforms.

· Leverage consumer insights and analytics to improve engagement and conversion metrics.

· Monitor social listening and fan sentiment to strengthen brand perception.

Sponsorship & Partnerships

· Work closely with sponsorship and sales teams to develop branded solutions for partners.

· Ensure seamless execution of sponsorship deliverables and partner activation programs.

· Support the creation of marketing collateral and proposals for commercial opportunities.

· Measure and report sponsorship impact and effectiveness.

Content & Communication

· Collaborate with content, creative, and production teams to develop compelling brand narratives.

· Oversee promotional assets, advertisements, and event communications.

· Manage relationships with media agencies, creative agencies, and external partners.

Research & Analytics

· Conduct consumer, market, and competitive analysis.

· Track key brand health metrics and campaign performance indicators.

· Generate actionable insights and recommendations for continuous improvement.

Qualifications & Experience

Education

· MBA/PGDM in Marketing, Brand Management, Sports Management, or related discipline.

· Bachelor's degree in Marketing, Communications, Business Administration, or equivalent.

Experience

· 10-15 years of experience in brand marketing, sports marketing, media, entertainment, or consumer brands.

· Experience managing integrated marketing campaigns and partnerships.

· Strong understanding of sports audiences, fandom, and consumer behavior.

A passionate sports marketer with a strong blend of brand-building expertise, consumer insight capabilities, digital marketing knowledge, and commercial acumen, capable of creating impactful fan experiences while driving business growth.