Lead - Marketing
- Posted 14 days ago
- Be among the first 10 applicants
Job Description
Work Mandate: Employees will work from Bangalore office.
About The Role
We're looking for a Lead - marketing to drive regional and category marketing for Dineout — owning end-to-end GTM planning and execution across festival campaigns, key restaurant partnerships (QSRs, preferred brands), and product-led marketing moments. This role sits at the intersection of brand, performance, and partnerships, and requires someone who can plan sharp campaigns, execute flawlessly with cross-functional teams, and constantly look for smarter (including AI-powered) ways of working.
What You'll Do
GTM Planning & Execution (City/Festival Campaigns and New Launches)
About The Role
We're looking for a Lead - marketing to drive regional and category marketing for Dineout — owning end-to-end GTM planning and execution across festival campaigns, key restaurant partnerships (QSRs, preferred brands), and product-led marketing moments. This role sits at the intersection of brand, performance, and partnerships, and requires someone who can plan sharp campaigns, execute flawlessly with cross-functional teams, and constantly look for smarter (including AI-powered) ways of working.
What You'll Do
GTM Planning & Execution (City/Festival Campaigns and New Launches)
- Own end-to-end GTM planning for city and festival campaigns and new market/region
- launches
- Activate Influencers / one of the key JBTD
- Execute marketing initiatives on time, working closely with cross-functional teams
- (brand, content, performance)
- Run post-launch analysis and optimize based on learnings
- Build brand pitch decks
- Plan & Execute core marketing levers — influencers, offline activation, seeding, and more
- Coordinate with off-app POCs across channels to ensure consistent rollout
- Build a post-campaign analysis framework and share reports/learnings with stakeholders
- Build and execute comprehensive GTM plans for product marketing moments
- Drive execution across influencers, offline, and seeding channels in collaboration with cross-functional teams
- Conduct post-launch analysis and optimize future campaigns.
- 2–3 years of experience in marketing, brand, or partnerships roles (agency or in-house; category/e-commerce/food-tech/consumer internet experience preferred)
- Strong GTM planning and campaign execution skills, with the ability to manage multiple charters/priorities at once
- Experience with (or strong aptitude for) influencer marketing, offline activation, and seeding as growth levers
- Comfort building brand pitch decks and partnering with large external brands/partners
- Proactively use AI tools to improve day-to-day efficiency — content ideation, campaign planning, research, reporting, and analysis
- Analytical mindset — comfortable building reporting frameworks and drawing out learnings from campaign data
- Excellent stakeholder management skills — able to work smoothly with cross-functional teams, agencies, and finance
- High ownership, execution excellence, and comfort operating in a fast-paced, deadline-driven environment.
More Info
Key Skills
reporting frameworks
AI tools
analytical mindset
offline activation
GTM planning




