Lead Marketing Excellence (Therapy / Business Cluster)
Reporting To - Head – Marketing Excellence
Role Purpose
The Lead Marketing Excellence will drive strategic marketing capability and brand excellence across assigned therapy areas/business clusters. The role will partner closely with Business Unit leaders and marketing teams to strengthen brand strategy, launch excellence, portfolio planning, and execution quality across priority brands.
This is a high-impact individual contributor role focused on enabling scalable, insight-led, and differentiated marketing across the organization. The role holder will act as a strategic partner to business teams while institutionalizing best-in-class marketing practices and frameworks.
Key Responsibilities
Brand & Portfolio Strategy
- Partner with Business Units to develop integrated brand strategies and growth roadmaps for priority brands and therapy portfolios.
- Support businesses in identifying growth opportunities across market segments, patient journeys, customer archetypes, and competitive landscapes.
- Drive sharper brand positioning, differentiation strategies, and portfolio prioritization across assigned therapies/clusters.
- Participate in key business reviews and strategic planning forums to shape long-term brand and therapy strategies.
Launch Excellence
- Lead end-to-end launch excellence for new products within assigned therapy/business clusters.
- Collaborate with cross-functional stakeholders to ensure robust go-to-market planning, launch readiness, and execution alignment.
- Establish structured launch frameworks, review mechanisms, and post-launch tracking processes.
Marketing Excellence & Capability Building
- Institutionalize standardized marketing excellence frameworks, processes, and best practices across businesses.
- Drive consistency in strategic planning, brand planning, customer engagement, and campaign evaluation approaches.
- Identify capability gaps and support capability-building initiatives through internal/external learning interventions, workshops, and knowledge-sharing platforms.
- Contribute to the development of marketing playbooks, toolkits, and operating models.
Insights & Performance Management
- Monitor brand and portfolio performance across assigned therapies/clusters and generate actionable insights for business teams.
- Leverage market research, analytics, prescription trends, competitive intelligence, and customer insights to support decision-making.
- Facilitate data-backed reviews to improve marketing effectiveness and resource prioritization.
Desired Skills & Experience
- 8–10 years of experience in pharmaceutical brand management, marketing strategy, portfolio management, or marketing excellence roles.
- Strong understanding of pharmaceutical marketing, therapy strategy, launch planning, and customer engagement models.
- Prior experience in driving strategic brand planning and cross-functional collaboration.
- Strong analytical orientation with experience in leveraging market data, analytics tools, and business insights for decision-making.
- Excellent communication, stakeholder management, and presentation skills.
- Ability to work independently in a matrixed organization and manage multiple priorities simultaneously.
Educational Qualifications
- MBA from a reputed Tier I / Tier II management institute.
- Bachelor's degree in Pharmacy, Life Sciences discipline.
