Job Description

Brief: Scrubsy is building out a dedicated Consumer & Market Insights function to put the consumer at the centre of everything we launch — from formulations to fragrance to packaging to campaigns. We're looking for a Lead/Manager/Senior Manager - Consumer & Market Insights who will own this agenda end-to-end: designing the right studies, managing agency partners, and turning raw consumer data into decisions our leadership team acts on. This is a rare opportunity to build an insights function from the ground up inside a fast-moving, founder-led company.

Key Responsibilities

Own the end-to-end consumer & market research agenda for Scrubsy — from briefing through fieldwork to final recommendation.
Lead both qualitative and quantitative research: Usage & Attitude (U&A) studies, need-based segmentation, concept and product testing (CLT/HUT), ethnography and in-depth interviews, brand health and brand tracking, packaging and claims research.
Select, brief and manage external research agencies and field partners, owning proposal evaluation, quality control and on-time, on-budget delivery.
Translate consumer understanding into clear, actionable inputs for New Product Development (NPD) and Existing Product Development (EPD), renovation, go-to-market strategy and brand positioning.
Partner closely with Marketing, R&D/Formulation, and the founders office to turn business questions into sharp research briefs, and research findings into decisions.
Present insights and recommendations directly to the top management
Build and champion tech- and AI-enabled insight capabilities — social listening, review mining, trend-spotting dashboards — to keep the consumer pulse continuous rather than episodic.
As the function scales, mentor and build out a small team of researchers/associates.

What We Are Looking For

Mandatory Requirement

5+ years of experience in consumer/market research or consumer insights, ideally in FMCG, home care, personal care or hygiene categories.
Prior experience in D2C industry.
Strong hands-on grounding in both qualitative and quantitative research methodologies, with the judgement to pick the right approach for the business question.
Proven experience managing research vendors/agencies end-to-end, including budget and timeline ownership.
Excellent stakeholder communication and data storytelling — comfortable presenting to founders and cross-functional teams.
Bachelor's degree required; MBA or equivalent PG qualification in Marketing/Management preferred.

Additional Requirement

Exposure to AI-driven insight tools, social listening platforms, or e-commerce/quick-commerce analytics
Experience supporting NPD launches from exploratory research through to post-launch evaluation.
Familiarity with syndicated data and brand tracking platforms.

Who You Are

Proactive - you don't wait to be told a metric or perception is slipping; before marketing asks what happened, and you come with the why, not just the what
Ownership Driven - you own the research question end-to-end — from writing the brief to fieldwork to the final recommendation that actually gets used
Data Conscious - you validate every insight or consumer said claim across segments, methodologies, and sample sizes before it goes to leadership
Organized - you run a busy, always-on calendar of trackers, ad-hoc studies, and agency deliverables across multiple categories without a wave, deadline, or stakeholder slipping through the c