Lead Generation Specialist - Presales

Company Description Canvas Craft Media is a global IT consulting company that delivers technology and digital solutions to businesses, institutes, and individuals. Headquartered in Mohali, the organization operates in the fields of engineering, digitalization, and branding. The company focuses on helping clients strengthen their online presence, optimize operations, and improve brand visibility through tailored solutions. As a rapidly growing firm, Canvas Craft Media offers opportunities for professional development and exposure to diverse projects and industries.

Role Description This full-time, on-site Lead Generation Specialist – Presales role is based in Chandigarh. The specialist will identify and qualify new leads through online research, databases, social platforms, and industry resources, maintaining an organized pipeline of prospective clients. The role involves initiating contact with potential customers, conducting presales outreach via calls, emails, and messages, and presenting Canvas Craft Media's services to generate interest and schedule meetings for the sales team. The specialist will collaborate closely with sales and marketing colleagues to refine target segments, prepare basic presales documentation, and provide feedback on lead quality and market trends. The position requires consistent reporting on lead generation activities and performance metrics to support business growth.

Qualifications

• Candidates should possess strong skills in Lead Generation and identifying New Leads.
• Candidates should possess excellent Communication skills for presales outreach and client interactions.
• Candidates should possess solid Sales and presales support skills to qualify prospects and nurture opportunities.
• Candidates should possess effective Research skills to identify target markets, decision-makers, and business opportunities.
• Proficiency with CRM tools, spreadsheets, and online lead generation platforms is beneficial.
• Prior experience in IT services, digital marketing, or B2B sales is an advantage.
• Strong organizational abilities, attention to detail, and a goal-oriented mindset are preferred.
• A relevant bachelor's degree or equivalent practical experience is desirable.