About PhotonX Technologies
PhotonX is a fast-growing technology product and engineering company operating in digital product design and enterprise web and mobile applications. We design customer-facing and internal SaaS experiences across B2B and B2C domains, as well as user-centred interfaces that drive adoption and retention. We specialise in UI/UX design, full-stack development, and Webflow solutions for cutting-edge SaaS companies and startups.
Job Title
Lead Generation Specialist
Location
Hyderabad
Experience Required
3-5 years in B2B lead generation
Job Summary
We are seeking a strategic Lead Generation Specialist who will be responsible for building and managing our outbound lead generation engine. You will be the architect of our client acquisition pipeline, leveraging multiple channels to generate high-quality leads for our UI/UX design, full-stack development, and Webflow services.
Key Responsibilities
Lead Generation and Outreach
- Design and execute multi-channel lead generation campaigns across Meta, Facebook, Instagram, Google Ads, and email.
- Build and maintain targeted prospect lists for B2B SaaS companies, startups, and enterprises seeking UI/UX design, development, and Webflow solutions.
- Craft compelling cold email sequences and outreach campaigns.
- Conduct A/B testing on messaging, subject lines, and targeting parameters.
- Generate qualified leads for our design, development, and Webflow services.
- Focus on attracting clients looking for premium UI/UX design and technical implementation.
Channel Management
- Manage paid advertising campaigns on Meta Ads Manager and Google Ads.
- Build and optimise email sequences using HubSpot, Lemlist, Apollo, or similar tools.
- Leverage growth hacking techniques for organic lead generation.
- Identify and engage prospects in need of Webflow development services.
Data and Analytics
- Track and report on key metrics, including CPL, conversion rates, pipeline value, and ROI.
- Maintain CRM hygiene and lead scoring systems.
- Analyse campaign performance and optimise based on data insights.
- Create weekly and monthly reports on lead generation activities and outcomes.
- Monitor lead quality for design and development service inquiries.
Market Research
- Identify ideal customer profiles and target segments in the SaaS and startup ecosystem.
- Research decision-makers and stakeholders in target companies.
- Stay updated on industry trends in SaaS, the startup ecosystem, and design and tech services.
- Monitor competitor activities and positioning.
- Understand the Webflow market and identify potential clients.
Collaboration
- Work closely with the sales team to ensure smooth lead handoff.
- Coordinate with the marketing team on content and messaging alignment.
- Provide feedback on lead quality and conversion patterns.
- Share insights on market demands for UI/UX, development, and Webflow services.
Required Qualifications
Essential Requirements
- 3-5 years of proven experience in B2B lead generation.
- Demonstrated success with Meta Ads, Google Ads, and paid advertising platforms.
- Experience with cold email outreach and automation tools.
- Strong understanding of sales funnels and conversion optimisation.
- Proficiency with CRM platforms such as HubSpot, Salesforce, or Zoho.
- Excellent written and verbal communication skills.
- Data-driven mindset with strong analytical abilities.
- Self-starter who can work independently and meet targets.
Preferred Qualifications
- Experience in generating leads for design agencies, tech studios, or SaaS companies.
- Knowledge of marketing automation platforms.
- Familiarity with tools like Clay, Apollo, ZoomInfo, or Instantly.
- Understanding of the startup ecosystem and B2B SaaS landscape.
- Experience with ABM (Account-Based Marketing) strategies.
- Basic understanding of SEO and content marketing.
- Knowledge of Webflow and its market.
Tools and Technologies
- Advertising Platforms: Meta Business Suite, Google Ads.
- CRM: HubSpot, Salesforce, Zoho.
- Email Automation: Lemlist, Instantly, Apollo, Woodpecker.
- Lead Intelligence: ZoomInfo, Hunter.
- Analytics: Google Analytics, CRM dashboards.
Required Skills
Key Skills - Mandatory
- Meta Ads Management
- Google Ads Campaigns
- Cold Email Outreach
- B2B Lead Generation
- CRM Management (HubSpot, Salesforce)
- Data Analytics and Reporting
- Campaign Optimization
Additional Skills
- Marketing Automation
- ABM (Account-Based Marketing)
- A/B Testing
- Copywriting for outreach
- Prospecting and List Building
- Sales Funnel Management
- Growth Hacking
- Email Sequence Design
- Pipeline Management
What We Offer
- Competitive compensation with performance-based incentives.
- Opportunity to work with cutting-edge SaaS companies and startups.
- Collaborative and innovative work environment.
- Professional development and learning opportunities.
PhotonX Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills: a/b testing,crm management,copywriting for outreach,b2b lead generation,sales funnel management,prospecting & list building,campaign design,google ads campaigns,campaign optimization,linkedin sales navigator,growth hacking,data analytics,meta ads management,pipeline management,cold email outreach,lead generation,marketing automation,abm,email sequence design
