Lead Generation Specialist - Outbound (Publishers, B2B EdTech & B2I Non-Hardware)

This is a remote position.

India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing and lead-generation team with new Inside Sales Manager (ISM) roles focused on driving high-quality lead qualification and sales conversions

ABOUT THE ROLE

You open conversations with the people building India's institutional content and software landscape — BD heads at S. Chand, Navneet, Pearson, Oxford, MTG, and the long tail of national and regional publishers; partnership and product heads at B2B edtech companies that sell to schools and institutions (LEAD, Teachmint, Classplus, Schoolnet, and the broader school-software universe); and BD heads at B2I non-hardware solutions providers (LMS, ERP, school-management platforms, assessment platforms, spelling-bee operators, language-lab software). These are peer conversations, not vendor pitches. You qualify prospects against our publisher partnership models (Content licensing, Tech-in-Print, Tech-via-Channel, Distribution) and our B2B/B2I institutional partnership models (Licensing, Integration, Co-Sell, White-Label), and hand off framework-aligned meetings to the LSM team.

Responsibilities:

• Maintain three sub-lists: Indian Publishers (3,500), Indian B2B EdTech companies (250), B2I non-hardware solutions providers (150) — tiered and refreshed monthly.

• Run multi-touch outbound sequences (email + LinkedIn primary, phone secondary) to BD heads, product heads, and CEO-office contacts.

• Reach 60–90 decision-makers per month through live conversation or substantive written exchange.

• Apply the lane-specific questionnaire — focused on content/tech posture, integration appetite, and which of our publisher or B2B/B2I institutional partnership models is in scope.

• Coordinate with Marketing on partnership-positioning collateral; this lane needs custom one-pagers, not generic flyers.

• Maintain quarterly cadence with dormant contacts — publisher, B2B edtech, and B2I sales cycles all run long.

• Coordinate event-driven follow-ups around Frankfurt Book Fair, London Book Fair, BETT India, ASU+GSV, and Indian publisher industry events.

• Flag publisher, B2B edtech, and B2I market intelligence into the Marketing revision log — leadership changes, content/product gaps, partnership signals.

Skills Required:

• 4–6 years of B2B inside sales or business development with publishing, B2B edtech, institutional-software, or content-licensing exposure.

• Strong written-English skills — outreach to BD heads must read peer-to-peer, not vendor-to-buyer.

• Working knowledge of the Indian publishing landscape, the Indian B2B edtech landscape, and B2I institutional-software providers.

• Comfort with senior B2B conversation — BD heads, product heads, occasionally founders.

• Fluency with LinkedIn Sales Navigator and structured outbound sequencing.

• Prior experience in publisher BD, B2B edtech partnerships, school-software BD, or LMS/ERP/assessment-platform partnerships.

• Familiarity with B2B/B2I commercial models — revenue-share, licence fees, per-seat pricing, white-label economics, API/integration deals.

• Awareness of recent Indian B2B edtech and school-software market activity — funding, exits, leadership transitions.

Benefits Offered:

• Competitive fixed plus performance-linked incentive, paid monthly.

• Direct exposure to senior publishing, B2B edtech, and institutional-software leadership across India.

• Cohort learning with extended 90-day ramp given the complexity of this lane.

• Path to Senior ISM, Cohort Lead, or partnerships-vertical LSM / strategy roles.

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