Lead Generation Specialist (LinkedIn Outreach)

Company Description

Biz Emporia Consultancy Pvt. Ltd. is a digital growth and performance marketing company specializing in scalable solutions for modern, fast-moving brands. We partner with businesses such as D2C and eCommerce brands, SaaS and tech startups, and global companies entering new markets. Our approach combines data, creativity, automation, and buyer psychology, allowing us to optimize campaigns for growth, conversion, and customer lifetime value. Services include performance marketing, SEO, funnel optimization, web development, growth automation, and analytics. Acting as a growth team rather than a vendor, we provide systems that ensure sustainable and predictable growth for our clients.

Role Description

This is a full-time on-site role based in Noida for a Lead Generation Specialist (LinkedIn Outreach). The specialist will be responsible for identifying potential clients on LinkedIn, initiating and maintaining effective outreach campaigns, and nurturing leads through regular follow-ups. The role involves building strong relationships with prospective clients to contribute to the company's business growth. The ideal candidate has hands-on experience with prospect research, personalized outreach, and pipeline building for sales teams. Key tasks will include identifying, engaging, and qualifying B2B prospects throughLinkedIn outreach and email marketing campaigns.

Key Responsibilities

• Identify and researchpotential B2B clients using LinkedIn Sales Navigatorand other prospecting tools
• Execute and manageLinkedIn outreach campaigns(connection requests, follow-ups, and messaging sequences)
• Plan, launch, and optimize cold email campaigns for lead generation
• Write personalized,high-converting LinkedIn messages and email copy
• Build and maintain accurate prospect lists and CRM records
• Qualify inbound and outbound leads and schedule meetings for the sales team
• Track outreach performance (open rates, reply rates, conversions) and optimize campaigns accordingly
• Collaborate with sales and marketing teams to align lead generation strategies
• Stay updated on best practices forLinkedIn prospecting, cold emailing, and B2B demand generation

Required Skills & Qualifications

• 12 years of experience in B2B lead generation, inside sales, or demand generation
• Proven experience withLinkedIn B2B outreach and cold email marketing
• Strong written communication skills with an ability to personalize messaging at scale
• Experience using CRM tools (HubSpot, Salesforce, Zoho, or similar)
• Familiarity withemail outreach tools(Apollo, Lemlist, Instantly, Mailshake, etc.)
• Ability to analyze campaign data and improve performance
• Self-motivated, target-driven, and detail-oriented

Preferred Qualifications

• Experience using LinkedIn Sales Navigator
• Understanding of B2B sales funnels and ICP targeting
• Basic knowledge of marketing automation and lead scoring
• Experience working with international clients or global B2B markets