Role Objective:
The Lead Generation Specialist is responsible for identifying and qualifying new sales opportunities. You will bridge the gap between Marketing and Sales, using a mix of data-driven research and personalized outreach to ensure the Account Executive team has a consistent flow of high-intent meetings.
Key Responsibilities:
- Target Identification: Utilize tools like LinkedIn Sales Navigator, ZoomInfo, or Apollo to build granular prospect lists based on Ideal Customer Profiles (ICP).
- Multichannel Outreach: Execute high-volume outbound campaigns via cold email, LinkedIn messaging, and strategic phone calls.
- Lead Qualification: Conduct initial discovery to ensure prospects meet BANT (Budget, Authority, Need, Timeline) or similar internal criteria.
Core Requirements
0–3 years in B2B lead generation, SDR, or inside sales roles.
(KPIs)
A successful Lead Generation Specialist will be measured by:
- Sales Qualified Leads (SQLs): The number of prospects who meet all criteria and agree to a discovery call.
- Meeting Show Rate: Ensuring the leads generated are actually high-intent enough to attend the scheduled demo.
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