Lead Generation & Marketing Executive

Company: Proxima Skills Academy

Department: Marketing & Business Development

Location: Bangalore / Onsite

Experience: 2–3 Years

Employment Type: Full-Time

Job Summary

Proxima Skills Academy is looking for a proactive Lead Generation & Marketing Executive to generate quality leads, execute marketing campaigns, manage lead databases, and support the sales team in achieving admission and revenue targets for our professional training programmes.

Key Responsibilities

• Generate qualified leads through digital marketing, social media, online platforms, referrals, and other channels.
• Execute and coordinate lead generation campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Manage and optimize marketing campaigns to improve lead quality and conversion potential.
• Handle lead management, data cleaning, segmentation, and timely lead distribution to the sales team.
• Track campaign performance, cost per lead (CPL), lead quality, and conversion metrics.
• Coordinate with the sales team to monitor lead status, follow-ups, and admission conversions.
• Maintain lead databases, campaign reports, and marketing MIS using CRM, Excel, and Google Sheets.
• Conduct competitor research and identify new marketing opportunities.
• Support content planning, social media promotions, email marketing, and WhatsApp campaigns.
• Prepare daily, weekly, and monthly lead generation and marketing performance reports.

Required Skills

• Knowledge of digital marketing and lead generation techniques.
• Familiarity with Google Ads, Meta Ads, LinkedIn, and social media marketing.
• Strong analytical, communication, and coordination skills.
• Proficiency in Excel, Google Sheets, CRM, and marketing analytics tools.
• Ability to analyze campaign performance and improve lead quality.
• Experience in education, edtech, training, or service-based industries is preferred.

Qualification

Bachelor's degree in Marketing, Business Administration, or a related discipline. Relevant certifications in digital marketing are an added advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead and marketing campaign ROI.
• Lead quality and sales conversion rate.
• Campaign performance and database accuracy.
• Timely reporting and coordination with the sales team.

Interested candidates can apply with their updated resume.