Lead Generation Executive – Real Estate
Experience: 2–5 Years
Work Mode: Remote with occasional site visits
We are looking for a hands-on Digital Marketing & Lead Generation Executive to drive customer acquisition for residential real estate projects.
Key Responsibilities
- Plan, manage and optimise Meta & Google Ads for lead generation.
- Manage project listings and lead generation across 99acres, Magicbricks, Housing.com, NoBroker and other property portals.
- Build and coordinate relationships with real estate influencers and property content creators for walkthroughs, reels, reviews and collaborations.
- Manage lead capture, source attribution and funnel tracking through the CRM.
- Work closely with Pre-Sales and Sales to improve lead quality, site visits and conversions.
- Track campaign performance and recommend how marketing budgets should be optimised across channels.
Key Performance Metrics
- Marketing Spend → Qualified Leads → Site Visits → Bookings
- Performance will be measured through Cost per Qualified Lead, Cost per Site Visit, conversion rates, Customer Acquisition Cost and Marketing ROI.
What We're Looking For
- 2–5 years of experience in digital/performance marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Experience with CRM and lead-generation funnels.
- Strong analytical, communication and networking skills.
- Real estate marketing experience preferred.
- An existing network of real estate influencers/property creators will be a strong advantage.
- Self-driven and comfortable working independently in a remote environment.
- The focus of this role is not simply generating leads—it is generating quality prospects that translate into site visits and bookings.
