Lead Generation Executive

Lead Generation Executive – US Outbound (IT Services)

• Location: Pune – Emergys Balewadi (Work from Office)
• Shift: 4:30 PM – 2:30 AM IST (US Shift) (WFO till 11 PM, then WFH | No conveyance)
• Experience: 2–5 years (Min. 2 yrs in US market – mandatory

Role Summary:

Responsible for outbound lead generation in the US market through email, LinkedIn, and cold calling. Drive qualified leads and meetings for IT services and enterprise platforms.

Key Responsibilities

1. Outbound Lead Generation

Execute outbound campaigns (email, LinkedIn, cold calling) targeting US-based prospects

Generate qualified leads and set up meetings for the sales team

Build and manage prospect lists aligned to defined ICP

2. Campaign Execution

Run email sequences and LinkedIn outreach campaigns

Customize messaging based on industry, persona, and service offerings

Track responses and ensure timely follow-ups

3. Targeting & Research

Identify and research accounts in target industries (Manufacturing, Chemicals, etc.)

Map decision-makers (CXO, VP, Directors)

Maintain updated prospect databases

4. CRM & Reporting

Maintain accurate records of leads, activities, and outcomes in CRM

Track campaign performance and conversion metrics

Share daily and weekly updates on outreach and results

5. Sales Alignment

Coordinate with sales team for meeting scheduling

Ensure smooth handoff of qualified leads

Capture feedback to improve targeting and messaging

Required Skills & Experience

2–5 years of experience in lead generation / demand generation

Minimum 2-year experience in US geography (mandatory)

Strong experience in outbound prospecting (email, LinkedIn, cold calling)

Experience in selling IT services / enterprise platforms such as SAP, Salesforce, ServiceNow, Data/AI solutions

Good understanding of B2B sales process

Strong communication (written & verbal) skills

Education

Graduation (IT preferred)

MBA in Marketing (Preferred, not mandatory)

Tools & Platforms Experience (Good to Have)

LinkedIn Sales Navigator

CRM tools (Salesforce, etc.)

Email automation tools

Data platforms (ZoomInfo, Apollo, etc.)

Other Expectations

Comfortable working in US time zone

Self-driven with high ownership

Ability to consistently meet outreach and lead generation targets