Lead Generation Executive

Job Overview

We are looking for a results-driven Lead Generation Executive to support the growth of our

OTT and digital entertainment business. The role will focus on identifying brands, agencies,

advertisers, sponsors, and strategic partners and generating qualified business opportunities.

The candidate will work across properties such as Kaise Banta Hai, Heroes, Medical Gurus, and

VFX Kingdom Games, helping monetize them through brand partnerships, sponsorships,

content integrations, advertising sales, and strategic collaborations.

Key Responsibilities

Lead Generation & Market Research

Identify and generate qualified leads from brands, advertising/media agencies,

sponsors, OTT platforms, and potential business partners.

Conduct market research using LinkedIn Sales Navigator, industry databases, social

media, company websites, and other tools.

Identify suitable brands and accounts that align with our OTT and digital entertainment

properties.

Build and maintain a database of potential clients, decision-makers, and industry

contacts.

Prospecting & Outreach

Identify key decision-makers such as Marketing Heads, Brand Managers, Media Heads,

Partnership Heads, and senior stakeholders.

Execute outreach through LinkedIn, email, calls, networking, referrals, and other

channels.

Build relationships with prospects and effectively communicate our content properties

and value proposition.

Follow up consistently to generate meetings and qualified sales opportunities.

Brand Partnerships & Sales Support

Understand client requirements and identify suitable opportunities across our OTT

properties.

Work with the Sales/Business Development team to move qualified leads through the

sales pipeline.

Campaign &CRM Management

Work with Marketing, Content, and Creative teams on email campaigns, LinkedIn

outreach, newsletters, and sales communication.

Develop and test outreach messages and lead-nurturing sequences.

Maintain accurate lead and prospect information in the CRM.

Track outreach, response rates, meetings, qualified leads, and conversions and

recommend improvements.

Desired Skills & Qualifications

2–5 years of experience in Lead Generation, Business Development, Client Acquisition,

Media Sales, Advertising Sales, Brand Partnerships, or B2B Sales.

Experience in , Media, Entertainment, Digital Content, Advertising, or Agency

environments preferred.

Strong experience with LinkedIn Sales Navigator, LinkedIn outreach, email marketing,

and prospecting tools.

Understanding of brand partnerships, sponsorships, advertising, content marketing,

and digital media monetization.

Familiarity with HubSpot or other CRM platforms.

Excellent communication, research, analytical, networking, and relationship-building

skills.

Strong follow-up skills with a target-oriented and performance-driven approach.