Position Name: Lead Generation & Campaign Executive
Company: Pinnacle FutureBuild Pvt. Ltd.
Location: Durgapur / Jaipur
Work Mode: Onsite
Employment Type: Full-time
Industry: BIM (Building Information Modeling)
About the Role
Pinnacle FutureBuild Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2B campaigns, generate qualified leads, and contribute to business pipeline growth.
The ideal candidate will have strong experience in B2B lead generation, campaign management, prospect research, database building, and multi-channel outreach. The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities.
Key Responsibilities
- Plan and execute B2B lead-generation campaigns across target industries, geographies, and services.
- Research and identify target accounts, key decision-makers, and relevant prospects.
- Build, segment, and maintain accurate, high-quality prospect databases.
- Execute multi-channel campaigns across Email, LinkedIn, Digital Advertising, Webinars, Events, and Outbound Outreach.
- Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams.
- Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.
- Monitor Sales follow-up and lead progression across MQL → SQL → Opportunity → Pipeline.
- Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI.
- Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance.
- Maintain accurate campaign data, lead-source attribution, and strong CRM hygiene.
Required Skills & Experience
- 5–7 years of experience in B2B lead generation, demand generation, or campaign management.
- Strong understanding of the B2B sales and marketing funnel.
- Hands-on experience with email, LinkedIn, digital, webinar, event, and outbound campaigns.
- Strong prospect research and database-building capabilities.
- Familiarity with Salesforce/SFDC or other CRM platforms.
- Strong analytical, reporting, and communication skills.
- Ability to collaborate effectively with Sales, Business Development, and Marketing teams.
Preferred Skills
- Experience with tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, Lusha, or similar prospecting platforms.
- Exposure to Marketing Automation and Account-Based Marketing (ABM) campaigns.
- Experience targeting international B2B markets.
- Exposure to the BIM, AEC, Engineering, Construction, or related B2B services industry will be an advantage.
What Success Looks Like
Success in this role will be measured through:
- Qualified leads and meetings generated
- MQL-to-SQL conversion
- SQL-to-Opportunity conversion
- Pipeline generated from campaigns
- Lead quality and Sales acceptance
- Campaign engagement and ROI
Interested
If you are passionate about B2B lead generation, campaign execution, and driving measurable pipeline growth, we would love to hear from you.
Interested candidates apply at [Confidential Information]
