Lead Frontend Developer

About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd).

This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health/life insurance and investment products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.

While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn't work for this segment. WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on the-ground financial services providers. Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesn't work for this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city. That results in very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize.

To know more about the company, please visit: https://www.werize.com/

Role Description:

We are looking for a highly motivated and visionary Lead Frontend Developer with deep expertise in React.js to spearhead our frontend engineering efforts. In this role, you will not only build seamless, user-friendly web applications but also define architectural patterns, establish engineering best practices, and mentor a growing team of engineers. You will collaborate closely with cross-functional leadership—including Product, Design, and Backend Engineering—to drive the technical roadmap and deliver robust, scalable frontend solutions.

Key Responsibilities:

• Architecture & Development: Lead the design, architecture, and implementation of highly responsive, scalable, and high-performance web applications using React.js.
• Technical Leadership & Collaboration: Partner with product managers, UX/UI designers, and backend architects to define product roadmaps, technical feasibility, and seamless API integrations.
• Engineering Excellence: Establish, advocate for, and enforce high code quality standards, comprehensive code reviews, and modern best practices across React and JavaScript ecosystems.
• Performance & Optimization: Drive critical initiatives for application performance tuning, security hardening, code-splitting, and lazy loading to ensure optimal Core Web Vitals.
• Testing & CI/CD: Formulate frontend testing strategies (unit, integration, and end-to-end) and optimize automation pipelines alongside the QA team for seamless, continuous deployment.
• Mentorship: Guide, unblock, and mentor mid-level and junior engineers, fostering a culture of technical growth, innovation, and accountability.
• UI/UX Stewardship: Collaborate tightly with design teams to champion design systems and component libraries, ensuring a highly polished, unified, and accessible user experience.

Attributes We Are Looking For:

• Experience with React.js:6+ years of hands-on experience in frontend engineering, with at least 4 years focused on architecting production-scale applications using React.js and its core principles.
• Mastery of JavaScript/TypeScript: Deep expertise in modern JavaScript (ES6+), TypeScript, semantic HTML5, and advanced CSS/CSS-in-JS methodologies.
• Advanced State Management: Proven experience designing state management strategies using Redux, Context API, Zustand, or similar libraries in complex application environments.
• Tooling & CI/CD: Proficient with modern frontend build tools (Webpack, Vite, Babel), version control (Git workflows), and setting up continuous integration/deployment pipelines.
• System Design & Responsiveness: Exceptional understanding of responsive design, cross-browser compatibility, and building resilient web architectures.
• Leadership & Problem Solving: Strong analytical, debugging, and systems-level problem-solving skills, with a proven track record of leading technical projects from conception to launch.
• Attention to Detail & Design Systems: Passion for converting high-fidelity designs into pixel-perfect frontend code and driving the adoption of reusable component frameworks.