Lead Digital Marketing Specialist

Embrace Software Inc. is a permanent-capital software company that acquires and grows essential, mission-critical businesses across Industrial, Healthcare, Financial Services, and Education. We own and operate dozens of vertical-market software companies serving customers across North America, including Fortune 500 enterprises, financial institutions, state governments, school systems, SMBs and hospitals.

We are profitable, founder-led, in high-growth mode; and backed by over $130M from tier-1 investors and leading technology founders. Our portfolio has grown from 0 to 400+ team members in 4 years, primarily by buying great companies, investing in their products, and helping their teams win. Embrace is an Inc. 5000 fastest-growing US company.

This is a remote position.

We are seeking a Senior Digital Marketing Specialist to lead strategic marketing initiatives and SEO growth programs across Embrace's portfolio of Industrial SaaS companies. This role combines strategic planning with hands-on execution, ensuring that marketing investments drive measurable results in demand generation, brand visibility, and customer acquisition.

The ideal candidate will be a strategic thinker with execution muscle — someone who can design group-wide playbooks, while also optimizing SEO and digital channels to deliver performance improvements. A strong collaborator who can effectively translate business goals into a comprehensive marketing plan.

Key Responsibilities:

Strategic Planning & Marketing Initiatives

• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals.
• Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards.
• Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels).
• Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities.
• Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories.
• Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion).
• Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution.
• Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies

SEO & Digital Marketing Execution

• Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements.
• Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms
• Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking).
• Oversee website content, landing pages, and analytics to improve conversion rates.
• Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic
• Build SEO playbooks to scale best practices across multiple companies.
• Collaborate with product/engineering teams to ensure websites are optimized for search performance.
• Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership.

Social Media Management

• Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums.
• Monitor engagement, track ROI, and recommend optimizations for each channel.

Performance Analysis & Reporting:

• Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance.
• Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)
• Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations
• Use data to continuously optimize the marketing strategy and prove the value of marketing activities.

Collaboration & Enablement

• Work closely with sales operations, creative, and content teams to ensure consistent execution
• Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives.
• Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

• 4+ years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech ).
• Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms..
• Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC.
• Track record of driving measurable growth in leads, traffic, and brand visibility.
• Excellent content development, copywriting, and storytelling skills.
• Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms.
• Ability to manage multiple portfolios/projects simultaneously.
• Excellent communication and stakeholder management skills.
• Bachelor's degree in Marketing, Business, or a related field.

• Competitive salary commensurate with experience.
• Opportunities for career advancement and professional development.
• ​​Experience collaborating with a diverse, global team within a remote work setting.