Lead Digital Content Delivery Specialist

How You'll Help Us Keep Climbing (Overview & Key Responsibilities)

About The Team /role Overview

The Lead Digital Content Delivery Specialist role plays a critical role in executing digital experiences across web and app platforms. This hands-on position is responsible for configuring and launching content using Adobe Experience Manager, including writing and validating JSON, building HTML offers, and setting up A/B test variants. The role manages content schedules, documents changes, and ensures timely activation and deactivation of content. It also involves technical delivery and launches of landing pages, API authoring and microsites, while performing thorough QA and troubleshooting in staging environments. Collaborating closely with UX designers, strategists, and content teams, this specialist ensures seamless delivery and optimization of digital content. Additionally, the role is accountable for operational efficiency, including scheduling, decision pathing, service ticket creation, and providing round-the-clock support for execution.

Key Responsibilities

• Focus on hands-on ability to use Adobe Experience Manager (AEM) for setting up and launching content like banners or landing pages. They must write and check JSON code for personalized campaigns and build HTML offers that fit different screens. Expect skills in QA testing, fixing issues in test setups, and managing content schedules from start to end.
• Partner with strategy team to launch personalized campaign content using JSON templates, HTML offers, modular code, and frontend frameworks via Adobe tools
• Translate technical documentation into user-friendly content and configuration.
• Manage content deployment across testing and production environments, ensuring accuracy and performance.
• Responsible for day-to-day operations of content, including message updates, campaign adjustments, and configuration changes.
• Document all campaign takedowns and launches as they happen in real time
• Lead our workflow innovation to create efficiency in content launches and operations
• Write, edit, and QA UX campaign builds (e.g., banners, modals, landing pages, in-app messages).
• Configure personalized content variations based on audience segments and behavioral triggers
• Review the campaign calendar and prioritize tasks for upcoming launches. Attend daily stand- ups or syncs to ensure smooth campaign operations delivery.
  
  

What You Need To Succeed (Minimum Qualifications)

• Possess a Bachelor's degree in computer science, information systems, digital operations or related field
• 7-12 years experience in digital content operations, web production, or campaign execution withing e Commerce, or marketing technology environments
• Ability to work with JSON templates and translate technical documentation into operational configurations.
• Results-oriented mindset with a focus on accuracy, efficiency, and strategic execution.
• Strong communication skills, strong attention to detail.
• Basic knowledge of web development technologies such as HTML, CSS, and JavaScript.
• Understanding of web and mobile guidelines, accessibility standards, and responsive design principles.
  
  

Behavioral Competencies

• Lead initiatives with high accountability, create a collaborative environment with a solution- based approach.
• Serve as a trusted advisor and mentor for the team offering technical advice.
• Ability to communicate with precision, engaging team and stakeholders to build trust and reliable working relationships across cross-functional teams and geographies enabling organizational alignment.
• Ability to set priorities with the team by understanding interdependence, inspiring team members with consistent focus, quality output, and timelines.
• Constantly keep oneself updated on current technology & trends to drive innovative decisions through piloting forward-thinking approaches to complex problems in one's own area of work.
• Inquisitive to understand customer priorities and business challenges while creating value for technical solutions.
  
  

What Will Give You a Competitive Edge (Preferred Qualifications)

• Strong cross functional collaboration
• Solid foundation in Adobe tools such as Adobe Experience Manager, Target, and Adobe Journey Optimizer.
• Previous retail, airline, or e-commerce design experience
• Proficient understanding of web markup, including HTML5,CSS3 & Tailwind, as well as DOM manipulation and client-side scripting
• Effective understanding and working knowledge of JavaScript, TypeScript, Angular and/or React, Vue.js or other frontend framework experience
• Good understanding of asynchronous request handling, Single Page Applications, and AJAX
  
  

About The Company

What started as a humble, little aerial crop-dusting operation called Huff Daland Dusters in 1924 has now grown into the U.S. global airline leader in safety, innovation, reliability, and customer experience. Headquartered in Atlanta, Georgia, Delta Air Lines is known for its operational excellence and award- winning customer service.

Powered by our employees worldwide, Delta has led the airline industry in operational excellence for a decade while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good.

In 2026, Delta Air Lines continued to earn global recognition for its performance, culture and operational excellence. Delta was named to Glassdoor's 2026 Top 100 Best Places to Work list for the ninth time, standing as the only airline recognized. Delta also secured the 11th spot on Fortune's World's Most Admired Companies list, marking its 13th consecutive year earning this distinction. Delta was also recognized by Cirium as the top on-time airline in North America for the fifth consecutive year, underscoring its unwavering commitment to reliability and customer experience.

About The Delta Technology Hub (DTH), Bangalore

The DTH is one of Delta Air Lines investments in world-class business capabilities and technology aimed at transforming how Delta Air Lines operates and provides world-class travel experiences to its customers through innovation and cutting-edge methodologies. By continuously reimagining processes and driving technology-led transformation, the Delta Technology Hub plays a pivotal role in Scripting The Future Of Aviation. The organization is certified by the Great Place to Work Institute (India). The Delta Technology Hub was a finalist for the iVolunteer Awards 2024/2025 in the Leader in Employee Volunteering category. This nomination highlights our remarkable volunteering initiatives and the outstanding practices we implement to encourage and support our employee volunteering program.

For more information, please visit www.deltatechhub.com

Why join

• Technology is a key enabler of the differentiated services that Delta provides. At the DTH, you get the opportunity to work on projects with a significant impact on business outcomes and customer experience.
• Deepen your knowledge by taking part in multifaceted learning and development programs – exposure to extensive internal and partner repositories, institutional affiliations, and industry SIG (Special Interest Groups) partnerships.
• Immerse yourself in an employee-centric culture.
• Develop deep and broad business acumen on airline operations while retaining focus on cutting- edge technology driven solutions.
• Avail a full range of benefits that support you and your family: Medical Insurance, Transportation to and from the DTH office, Complementary Cafeteria Meals, Special Travel opportunities and Travel Privileges, Car Lease Program, Paid time off, Parental Benefits and National Pension Scheme.