Lead - Designer, Prints, Linen Club @ Bangalore

Aditya Birla Group

Bengaluru, India

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Posted 5 hours ago
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Job Description

Job Purpose

Creation of embroidery designs for LC and Cavallo OTC sales, through market research for constant diversification. Management of design booking data and storing all designs in digital library. Leading the design of catalogues for LC and Cavallo OTC.

Job Context & Major Challenges

Job Context & Job Challenges:

.Ensuring that the entire design falls in rhythm as per motif, color, pattern, and repeat to avoid dropping designs or complains.
.Identifying gaps and emerging trends for every quarter is challenging due to the dynamic nature of change in global fashion trends and the need to present new designs to the customers.
.Creating design catalogue is challenging because picking the best SKU out of 4000 and setting it with color, and type of cloth for the model, etc. to ensure dealers can better visualize how the print will look.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Creating embroidery designs for LC and Cavallo OTC	.Designing embroidery collections with right mix for LC and Cavallo. Offering design range with desired color and pattern play for OTC. .Market visits to dealer for quarterly booking and documenting their feedback for collection improvement. .Identify and capture the gap fillers and implement trendy designs into the collection for every booking quarter. .Follow up with respective in-house and outsource vendors for timely delivery of strike-offs.
KRA2	Market Research for Design Diversification	.Research current market and competitor brands to create key seasonal print collection for quarterly booking for LC and Cavallo. .Introducing new themes that are on trend and laying emphasis on key concepts to highlight overall design collection that targets OTC market segment
KRA3	Managing Design booking data & Design digitization	.Analysis of design sell throw data, category wise/dealer wise/region wise etc. .Maintaining the data post booking conference and sharing the analyzed data with concerned design teams. .Ensure full final booking designs are ready for digital booking and store design database with proper design coding, color and repeats. .Maintaining a print/embroidery design library.
KRA4	Design catalogues for LC and Cavallo OTC	.Stay up to the trend and follow the competitor brands and their campaign shoots/catalogues and work on key designs and key looks that are apt for catalogue photoshoots. .Keep a keen eye on various articles of embroidery, jacquard, print and y/ds and filter the best outstanding designs for catalogue. .Work on garment styling for full category (ethnic, shirting and suiting)