Develop and execute a comprehensive on-site merchandising strategy that aligns with B2B customer needs, sales goals, and market trends.
Manage product categorization, on-site search optimization, and implement effective cross-sell/up-sell strategies to increase Average Order Value (AOV).
Utilize data to analyze user behavior, conversion funnels, and customer journeys.
Identify friction points and opportunities for optimization; design and implement A/B tests to improve key metrics like clickthrough rate, conversion rate and user engagement.
Marketing & CRM Campaign Management:
Design, launch, and manage end-to-end digital marketing campaigns across various channels to drive traffic and engage.
Lead the strategy and execution of all CRM campaigns (email, SMS, push notifications) to acquire, drive repeat purchases, and reduce churn.
Develop customer segmentation strategies to deliver personalized marketing messages, offers, and content.
Monitor and report on campaign performance against key metrics (CAC, ROI, LTV), providing actionable insights for continuous improvement.
Promotions, Deals & App Engagement:
Plan, configure, and execute a promotional calendar, including deals, volume-based discounts, and exclusive offers tailored for different B2B customer segments.
Manage the implementation of all promotional activities on mobile app, ensuring a seamless user experience.
Develop and run app-exclusive campaigns to drive downloads, user activation, and repeat usage.
Storefront Maintenance & Creative Oversight:
Oversee the day-to-day maintenance and health of the B2B eCommerce storefront and app, ensuring product information is accurate, pricing is correct, banners are current, and all site functionalities are working flawlessly.
Collaborate with design teams or external agencies to brief and develop compelling creative assets (banners, ad copy, email templates, landing pages).
Perform quality control (QC) on all creative and copy, ensuring it is on-brand, error-free, and optimized for the intended channel and audience before deployment.
