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SMS Magic

Lead Data Analyst (Technical & Business)

8-10 Years
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Job Description

Lead Data Analyst & Analytics Manager

The Mission: What will you create and do

We are looking for a Lead Data Analyst who acts as a strategic partner to our business units. This role is designed for a technical expert who is ready to step into functional ownership.

You will be responsible for the End-to-End lifecycle: from sitting with Product and Sales leaders to extract their core business challenges, to managing, souring and setting up a dedicated team that delivers the technical solutions. You aren't just managing data; you are building the organizational capability to turn data into a competitive advantage for SMS-Magic.

Key Responsibilities

  • Business Partnership & Discovery: Act as the primary consultant for Product, Engineering, Sales, and Finance. You will lead the Requirement Gathering phase, translating high-level business goals into precise data roadmaps.
  • Team Construction & Leadership: Own the growth of the analytics function. You will be responsible for hiring, onboarding, and mentoring a team of analysts and BI engineers to achieve business goals.
  • Architectural Ownership: Design and maintain a scalable data warehouse architecture (Snowflake/Redshift) and optimize ETL/ELT pipelines (Airflow) to ensure high performance.
  • Strategic Delivery: Deliver actionable insights to leadership. You will manage team sprints and commitments to ensure timely delivery of internal and customer-facing dashboards.
  • Data Stewardship: Ensure data quality, reliability, and security across all platforms, upholding our rigorous ISO 27001:2013 standards.

Required Skills & Experience

  • 8+ years of experience in Data Analytics, Engineering, or BI.
  • 3+ years of Leadership experience, with a proven ability to mentor staff and manage stakeholder expectations.
  • Hiring & Team Building: Demonstrated experience in identifying talent and setting up operational processes for a data team.
  • Technical Mastery: Expert SQL, Python for automation, and experience with modern warehouses (Snowflake/Redshift) and orchestration tools (Airflow).
  • BI Expertise: Hands-on experience with tools like Metabase, Looker, or Power BI for both internal and multi-tenant (customer-facing) environments.
  • Communication: Exceptional ability to present complex data narratives to non-technical executive leadership.

Education & KPIs

Education: B.Tech / B.E. (Required); MBA or M.Tech (Preferred) to support the business-facing nature of the role.

KPIs

  • Time-to-hire and team ramp-up speed.
  • Stakeholder satisfaction and requirement accuracy.
  • Data pipeline uptime and query performance.
  • Impact of insights on business KPIs (Churn reduction, Revenue growth, etc.)

About Conversive (SMS-Magic)

Conversive is the world's leading omnichannel conversational messaging platform. We empower over 2,500 global businesses—including mid-market leaders and large enterprises in staffing, finance, healthcare, and education—to engage their customers through seamless, personal conversations at scale.

Deeply integrated into ecosystems like Salesforce and Microsoft Dynamics, SMS-Magic transforms the way organizations interact with their audience by combining the power of automation with a human touch. As an ISO 27001:2013 compliant organization, we prioritize the highest levels of information security and data privacy. At Conversive, we don't just send messages; we help businesses build relationships that drive revenue and loyalty.

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About Company

Job ID: 147624725