Lead Data Analyst – Marketing & Content Analytics
We are seeking an experienced Lead Data Analyst with expertise in Exploratory Data Analysis (EDA), marketing analytics, and content performance analysis. The role will focus on uncovering actionable insights, identifying process improvement opportunities, ensuring data quality, and enabling data-driven decision-making across marketing and content functions.
Key Responsibilities:
- Perform EDA to identify trends, patterns, anomalies, and business opportunities.
- Analyze marketing campaigns, customer journeys, engagement metrics, and content performance.
- Generate actionable insights and recommendations through dashboards, reports, and KPI tracking.
- Understand end-to-end marketing and content workflows to identify process gaps and optimization opportunities.
- Establish and monitor data quality frameworks, validation checks, and governance standards.
- Provide data-backed recommendations to improve content effectiveness, audience engagement, and conversions.
- Apply advanced analytical and statistical techniques to drive continuous improvement.
Required Skills:
- Strong experience in Exploratory Data Analysis (EDA).
- Proficiency in SQL, Python/R, and Excel.
- Hands-on experience with Power BI, Tableau, or similar visualization tools.
- Strong analytical, problem-solving, and stakeholder management skills.
- Experience in marketing analytics, content analytics, and data governance is preferred.
- Experience Required - 6 Yrs to 8 Yrs
- Location : All metro cities
